Director, SEO & GEO

Responsibilities

• Key participant in strategic SEO planning and execution
• Develops a deep understanding of the client business and the role the SEO program plays in meeting business goals.
• Ensures SEO best practices are applied across the account.
• Accountable for SEO program performance and meeting client goals.
• Demonstrates ability to present and sell strategies and recommendations through to the client.
• Ability to provide thought leadership in an evolving SEO landscape.
• Identifies additional opportunities and partners with VP/SVP to up-sell and cross-sell to the client.
• Relationship liaison among the client, partner agencies, and the SEO practice. Ensures SEO is looped into key initiatives early and often.
• Develops client / partner agency presentations alongside the VP/SVP and contributes to enterprise level strategy.
• Works to improve productivity with a consistent focus on operational excellence.

Requirements

• Bachelor's degree or related work experience
• 8+ years of experience in online marketing, analytics, web development, content creation, or similar digital marketing tactics. Experience in a previous SEO role is required. SEM experience is a plus.
• Ability to judge and quantify results of SEO efforts on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story.
• Proven ability to collaborate with, influence, and represent company philosophies and expertise to external parties; including clients and partner agencies.
• Continued enthusiasm toward to the craft and the desire to constantly educate one’s self on the latest information.
• Experience in growing, managing, and inspiring teams; strong leadership and administrative skills. Fosters an environment that enables action.
• Strong interpersonal skills, including clear communication skills and a positive attitude.
• Solid organizational skills, attention to detail, and accuracy when working with numbers.
• Proficient in online analytics platforms (e.g. Google Analytics, Adobe Analytics, Google Search Console, Bing Webmaster Tools) and SEO tools (e.g. BrightEdge, Lumar, Semrush, Ahrefs, Similarweb, etc.).
• Proficient in Microsoft Office.

Preferred

• Experience with search platforms (e.g. Google Ads, Google Trends, etc.) is a plus.
• Analytics and computer programming skills are a plus (e.g. HTML, CSS, JavaScript, Python, R, etc.)
• Knowledge of Asana or other project management platforms a plus.