Director of SEO

Webster Groves, MO (On-site)

$110K/yr – $125K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and scale a high impact SEO practice for diverse client partners, balancing strategy innovation with team leadership and cross-functional execution.

  • SEO Strategy Ownership: lead technical, on-page, off-page, and content SEO across portfolios while staying ahead of search updates and AI-driven intent shifts.
  • Team & Capacity Leadership: mentor a growing SEO team, run regular 1-on-1s, and align resources to maximize client ROI and staff performance.
  • Cross-Functional Growth: partner with Marketing Services and Client Success to translate audits into growth opportunities and measurable organic performance improvements.

Job Description

Responsibilities

  • Oversee the development and execution of SEO strategies (technical, on-page, off-page, and content) for our diverse client partners.
  • Keep the agency at the forefront of the industry, pivoting strategies in response to search engine updates, generative AI search behaviors, and evolving user intent.
  • Manage, mentor, and grow a team of SEO Strategists. Conduct regular 1-on-1s, setting performance expectations, building a high-performance culture, and foster a collaborative, continuous-learning culture.
  • Responsible for team capacity planning, prioritization, and ensuring resources are aligned appropriately across client work.
  • Refine and scale the agency’s SEO framework, internal tool sets and deliverable templates to maintain high quality and efficiency.
  • Collaborate with Marketing Services and Client Success teams on service opportunities, high-level organic audits and growth projections for new and prospective client partners.
  • Key Accountabilities: Team Leadership, Management and Accountability (LMA)
  • Key Accountabilities: SEO Strategy Innovation and Service Quality
  • Key Accountabilities: Client Organic Performance ROI
  • Key Accountabilities: Department Profitability and Resource Capacity

Requirements

  • 7+ years of dedicated SEO experience, with at least 3+ years leading an SEO team.
  • Deep understanding of technical SEO (site architecture, schema markup, Core Web Vitals, crawling and indexing issues) and content optimization strategies.
  • Deep understanding of content topical authority and the evolution of user-centric intent.
  • Proven track record of driving measurable organic growth, revenue impact, and search visibility improvements across diverse client portfolios.
  • Exceptional ability to explain technical SEO concepts to non-technical client stakeholders and executives.
  • Expert-level proficiency with tools like Ahrefs, semrush, Google Search Console, Google Analytics 4 (GA4), and Looker Studio.
  • Digital marketing agency experience preferred.

Preferred

  • Digital marketing agency experience preferred.

Benefits

    Marketing Team

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