Director or Senior Director of Social Media & Influencer Marketing

Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with the organization's goals and objectives. Identify target audiences and create content plans to increase engagement, followers and brand awareness.
• Lead and manage the Social Media and Influencer Marketing team, setting objectives, providing coaching and direction and fostering collaboration and career development.
• Oversee social content strategy and maintain consistent, compelling brand messaging across all platforms, including emerging channels and trends.
• Lead influencer campaigns, social-first initiatives, events, activations, and partnerships that strengthen the brand and support key business priorities.
• Provide strategic oversight of PR efforts, including media relationships, brand communications, and opportunities that complement social and influencer initiatives.
• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) and metrics. Analyze data and provide regular reports to senior management, highlighting key performance indicators and recommendations for improvement.
• Partner cross-functionally with other departments to align social and influencer initiatives with broader business objectives.
• Stay current on social media trends, technologies, cultural moments, and best practices to identify opportunities for innovation and growth.
• Manage external agencies, partners, and relevant budgets to maximize impact and ROI.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, public relations, communications, journalism, or a related field
• 8+ years in social media and influencer marketing, preferably with progressive experience from hands-on to leadership role.
• Proven track record of developing and executing social media strategies that drive brand awareness, audience growth, engagement, and business results.
• Strong experience developing and managing influencer, creator, and ambassador programs, including identifying talent, negotiating partnerships, and measuring performance.
• Deep understanding of major social platforms, including TikTok, Instagram, YouTube, Pinterest, and emerging platforms.
• Experience in the apparel/fashion industry is highly preferred.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent leadership and team management skills.
• Strong networking and relationship-building abilities.

Benefits

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Parking/Commuter reimbursement
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events