Creator Partnerships Coordinator – Influencer Marketing & TikTok

Responsibilities

• 1. Influencer Discovery & Recruitment - Research and identify nano-influencers (1,000–10,000 followers) and micro-influencers (10,000–100,000 followers). - Identify creators specializing in food, ramen, Korean food, lifestyle, beauty, and personal care. - Reach out to prospective creators through TikTok, Instagram, email, and other channels. - Build and maintain a database of qualified influencers. - Evaluate creator engagement, audience demographics, content quality, and brand compatibility. 2. Creator Partnerships & Campaign Management - Coordinate gifted product collaborations, paid sponsorships, affiliate programs, and TikTok Shop partnerships. - Communicate campaign objectives, product information, content requirements, and deadlines. - Assist with negotiating creator compensation and deliverables within approved budgets. - Coordinate influencer agreements and required approvals. - Maintain ongoing relationships with high-performing creators. 3. Product Seeding & Content Coordination - Coordinate shipment of product samples to approved creators. - Track product deliveries and creator commitments. - Follow up to ensure timely content creation and publication. - Collect links to published TikTok videos, Instagram Reels, and YouTube Shorts. - Identify high-performing content suitable for additional marketing use, subject to usage permissions. 4. TikTok Shop & Affiliate Marketing - Recruit creators interested in TikTok Shop affiliate opportunities. - Coordinate with our e-commerce team to promote products through affiliate content. - Track affiliate commissions, sales conversions, and creator performance. - Help develop a network of repeat creators and brand ambassadors. 5. Campaign Tracking & Reporting - Maintain creator records and campaign workflows using Monday.com. - Track outreach, response rates, active collaborations, content publication, and campaign performance. - Prepare weekly reports showing creator recruitment progress, content output, engagement, and attributed sales. - Recommend improvements based on creator performance and campaign results.

Requirements

• Strong understanding of TikTok, Instagram Reels, and influencer marketing trends.
• Excellent written communication and interpersonal skills.
• Ability to identify engaging content creators and build professional relationships.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Comfortable using spreadsheets, CRM systems, and digital marketing tools.
• Interest in food, beauty, lifestyle, or consumer products.

Preferred

• 1–3 years of experience in influencer marketing, creator partnerships, social media marketing, or digital marketing.
• Experience working with nano- and micro-influencers.
• Familiarity with TikTok Shop Affiliate, creator marketplaces, or influencer management platforms.
• Experience with Monday.com or similar CRM/project management software.
• Experience with consumer packaged goods, food, beauty, or e-commerce brands.
• Familiarity with Korean food trends and Asian consumer products is a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance