Responsibilities

• Own MirrorWeb’s demand generation and growth marketing strategy across paid, owned, and earned channels.
• Design and execute programs that drive qualified pipeline aligned to defined ICPs and GTM motions.
• Partner closely with Sales leadership to align targets, pipeline goals, funnel definitions, and handoff processes.
• Own top-of-funnel and mid-funnel performance. Monitor conversion rates, velocity, and lead quality.
• Collaborate with Product Marketing to activate positioning and messaging across campaigns and channels.
• Lead campaign planning and execution across digital, email, events, webinars, and field marketing.
• Partner with Sales on outbound pipeline creation, including ABM, digital, and field programs. Experience working with or leading BDR teams is a plus, but not required.
• Own marketing performance analytics in partnership with RevOps and Finance. Track pipeline contribution, CAC, ROI, and efficiency.
• Run experimentation with discipline. Test channels, messages, and offers, then scale what works.
• Build, manage, and mentor a lean, execution-focused marketing team and external partners.
• Operate as a player-coach. You will set strategy and run execution, sometimes in the same week. MirrorWeb's marketing team is lean by design. We need someone who has done more with less and is comfortable doing it again.