About Us

At Medius, we believe managing finance should be about strategy, not stress. That same mindset shapes not only the solutions we build, but also the culture we create for our people. We remove complexity, embrace innovation, and give our teams the freedom to focus on what truly matters — whether that’s transforming the future of finance with AI or finding balance to go home on time.

Founded in Sweden in 2001, Medius has grown from a local startup into a global leader in cloud-based spend management solutions. Today, thousands of organizations worldwide trust us to simplify accounts payable and spend management processes. Our journey has been driven by continuous innovation, a passion for technology, and above all — the people who make it happen.

We’re more than a software company. We’re a team of problem-solvers, innovators and collaborators working together to reinvent the category of accounts payable. Our solutions use Artificial Intelligence to eliminate manual work, bring clarity, confidence, and control, and empower finance teams of the future.

At Medius, our values guide how we work and grow together:

Connect – We believe in the power of people—individually and collectively—and our success depends on understanding and respecting each other. We appreciate that ‘empowering finance teams of the future’ is an exciting endeavor, and we share it with everyone around us.

Question – We enjoy the challenge of our work and the thrill of collaboration. We are not afraid to question ourselves and each other because we believe diverse perspectives can lead to better outcomes and that there is great power in resolution.

Own – We are thorough, thoughtful, and decisive. We anticipate what’s next, what a customer might need, and then we deliver. That’s how we get things done. And that’s how we remain a leader. Customers trust us to do our job so that they can focus on what they do best.

At Medius, you’ll join a diverse, global community where curiosity is celebrated, ideas matter, and innovation never stops. If you’re passionate about technology, eager to make an impact, and ready to grow alongside a team that lives its values, Medius is where you can do your best work — your impact is global.

Learn more at www.medius.com

Job overview

The Senior Director, Demand Generation is responsible for driving the global new business, aftermarket and partner marketing programs for Medius spend management solutions. This leader will manage a team of field marketing managers globally and is a key member of the global marketing leadership team.

The Senior Director will be responsible for campaign and programs planning, execution and performance monitoring, and delivering 1:1 ROI for all new business, cross/sell and partner marketing activities in North America, EMEA and Australia. The role requires a broad range of marketing skills to be successful including ABX, content management, events management (virtual and physical), digital marketing, communications (written, verbal), marketing program analytics, and an understanding of the entire buyer’s journey. You will work cross-functionally with the local commercial (sales and BDR) team and will collaborate with your counterparts in the global central marketing teams responsible for digital marketing and marketing operations.

The right candidate will have a background in B2B cloud solutions, is an efficient multitasker and a great team player and can work well in a dynamic environment. The position reports to the Chief Marketing Officer, is based in the US and is part of the Medius global marketing team.

Responsibilities and Duties

Develop the annual demand strategy and the design of a demand plan to support the go-to-market strategies for North America, EMEA and Australia across new business, aftermarket and partner initiatives.
Direct the field marketing team, partner marketing team, loyalty & retention marketing and events marketing team in North America, EMEA and Australia responsible for developing, executing, and managing net new acquisition demand generation campaigns and programs and aftermarket / cross-sell programs including events, ABX programs, webinars, content syndication, and paid social channels along the entire buyer’s journey. Note that PPC is managed by the digital team, but the field marketing team works closely with the digital team to optimize PPC performance with weekly digital lead reviews. Ensure consistent messaging and brand identity across all channels.
Recruit, develop, and retain a high-performing global demand generation team, fostering a culture of accountability, experimentation, and continuous improvement.
Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas
Oversee case studies program, peer review program in G2 and feed sales reference process as part of loyalty program
Attend trade shows, conferences and other events to interact with potential customers and partners, gain industry insights, and drive thought leadership. Use these events as opportunities to drive demand and awareness of Medius.
Develop, execute, and manage account-based programs against the TAL (Target Account List) and coordinate with internal sales and BDR teams and external agencies, if applicable.
Utilize intent tools such as 6Sense and Qualified to build, execute, and optimize account-based engagement, demand generation and brand awareness programs.
Drive collaboration among BDR and sales teams to create pipeline and improve pipeline conversion rates for new prospects.
In partnership with the CMO, serve as a key marketing liaison to sales leadership and the CRO, ensuring tight alignment on pipeline goals, target account strategy, and revenue priorities across all regions.
Own and report on pipeline contribution targets in partnership with sales leadership, ensuring demand generation programs are directly tied to revenue outcomes across new business growth, customer expansion, and partner marketing motions.
Develop a strong understanding of our target personas to create topical content and campaigns that speak to customers’ challenges, needs, and concerns.
Forecast, measure, analyze, and report on the impact of demand marketing activities in terms of KPIs aligned to go-to-market strategies.
Ensure all marketing programs comply with local data privacy and other regulations.
Be aware of, and comply with, all corporate policies.
Manage budget and allocate resources to ensure campaigns are successful, cost-effective, and have demonstrable ROI.
Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business.

Qualifications

12+ years demand gen/ growth marketing experience in B2B cloud software industry
Bachelor’s degree required
Experience creating and implementing proven successful, thought leadership, demand creation, lead nurturing and pipeline acceleration programs
An understanding of digital marketing including SEO/SEM
Experience in marketing content development and management
Experience with MS Office applications, CRM (Salesforce), marketing automation (Marketo or a similar tool), and business intelligence tools (PowerBI, DOMO, Tableau)
Experience forecasting and managing a marketing budget; building and executing marketing plans; analyzing and reporting on closed-loop, marketing program performance including ROI and ROMI, and running planning and change management processes.
Expected travel – 0-10%
Remote, US (Central & East coast preferred)

Medius is committed to fair and equitable compensation practices.

The estimated base salary range for this role is $150,000+ USD, which represents a good-faith estimate of the compensation for this position.

Actual compensation will be determined based on several factors, including but not limited to relevant skills, experience, qualifications, certifications, internal equity, and the geographic location in which the role is performed. Compensation may vary for roles performed in different locations due to differences in the cost of labor.

The total compensation package for this position may also include eligibility for variable compensation (such as a performance bonus or commission), benefits, and/or participation in other incentive or benefit plans, in accordance with the terms of the applicable plans. Benefits may include medical, dental, and vision coverage, paid time off, and retirement benefits, subject to eligibility requirements.

Medius is an equal opportunity employer.

We are committed to providing equal employment opportunities to all qualified applicants and employees, without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity or expression), national origin, ancestry, age, disability (physical or mental), genetic information, medical condition, marital status, citizenship or immigration status, military or veteran status, or any other characteristic protected by applicable federal, state, or local laws.

If you require a reasonable accommodation due to a disability or for religious reasons during the application or interview process, please review our accommodations process.

#LI-REMOTE

Director / Senior Director, Demand Generation and Integrated Marketing

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Job Summary

Original Job Description

Spend 15 mins, increase your paycheck by $15,000

Appdome

Senior Director, Demand Generation

Senior Director, B2B Demand Generation

Senior Director, Demand Generation

Senior Director, Demand Generation

Senior Director, Demand Generation

Senior Director of Demand Generation

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