Director - RVS Product Marketing

Minneapolis, MN (Hybrid)

$122K/yr – $168K/yrDirector/Executive10+ years expFull time

Posted 7 days ago

Job Summary

Own the product marketing program from messaging to execution, leading competitive intelligence and cross-functional collaboration to deliver integrated, on-brand campaigns.

  • Drive development of program content, metrics, and ongoing improvements.
  • Coordinate with internal and external partners to ensure a unified strategy and plan.

Job Description

Responsibilities

  • Develop the product marketing program and strategy, including product messaging and positioning or products; communication plan and implementation plan that is consistent with Company strategy. Coordinate with Company-wide partners to ensure one integrated strategy, plan and process for program implementation. Lead the competitive intelligence function.
  • Provide tactical direction and support for program implementation. Write product positioning and marketing collateral for products. Drive execution of projects on time, with excellence in quality, within budget and on brand. Build and manage relationships with internal or external business partners (wholesalers) to drive marketing programs.
  • Lead team to develop, manage and continually improve program content, requirements and process. Develop metrics and monitor results of all programs or initiatives and provide recommendations for ongoing improvements.
  • Provide effective leadership to direct reports incorporating performance management practices through individual performance plans, periodic reviews and feedback sessions, coaching and development.

Requirements

  • 10+ years' relevant experience
  • Series 7 or ability to obtain within 120 days
  • Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN)
  • In-Office Collaboration: We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Preferred

  • Five or more years insurance industry experience in sales or marketing role
  • Ability to influence and collaborate with or lead across the organization and at all levels to drive results
  • Proven people leadership skills
  • Highly effective communication skills as well as writing /editorial skills
  • Ability to lead, influence, communicate and interact with people at all levels across the organization
  • Strong project management skills
  • Creative and strategic in solving problems as well as the ability to be flexible as needs change, and willing to do hands-on work
  • Visa Sponsorship

Benefits

  • a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
RiverSource logo

RiverSource

3.1 Glassdoor

RiverSource Life insurance companies* has a long history of strength, stability and expertise. We’re committed to serving the needs and interests of our clients by offering a wide range of products and services that give the flexibility they need and the stability they desire as they live for today, make plans for retirement and prepare a personal legacy.RiverSource Life is one of the nation’s largest life insurance companies**, and a leader in annuities, life insurance and disability income insurance. Our Comdex ranking – a third-party composite of insurance company strength ratings – is 90*** RiverSource Life was founded in 1957, and, as a subsidiary of Ameriprise Financial, Inc., we trace our roots to 1894. For decades, we've been honoring our commitments to help clients grow their assets, manage their income and protect what matters most.For more information, visit us at riversource.com.* RiverSource Life Insurance Company and RiverSource Life Insurance Co. of New York (collectively, RiverSource Life).** Collectively, RiverSource Life is ranked the nation's 25th-largest life insurance company based on total assets as of 12/31/22. Source: 2023 ACLI Fact Book.*** A Comdex ranking is an average percentile of a company's ratings from independent rating agencies. Comdex looks at companies rated by independent rating agencies, then ranks more than 200 of those companies on a scale from 100 (highest) to 1 (lowest), based on their agency ratings. Other companies may have higher or lower Comdex scores. Source: Comdex, a product of EbixExchange, April 1, 2024.RiverSource Distributors, Inc. (Distributor), Member FINRA. Issued by RiverSource Life Insurance Company, Minneapolis, Minnesota, and in New York only, by RiverSource Life Insurance Co. of New York, Albany, New York. Affiliated with Ameriprise Financial Services, LLC.© 2025 RiverSource Life Insurance Company. All rights reserved.

Minneapolis, Minnesota, USA
300 employees (17 in marketing)
30% recommend to a friend
36% CEO approval

Salaries

Posted range

$122K/yr – $168K/yr

Taken straight from the job posting.

See all RiverSource salaries

Marketing Team

Marketing Team Size
16 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
11.8K
Traffic Source Mix
Search
33.6%
Direct
54.4%
Referral
6.1%
Social
4.4%
Paid
1.4%

Headcount Trend

Current headcount: ~301
RiverSource logo

Director - RVS Product Marketing

RiverSource · Minneapolis, MN · Hybrid