Senior Performance Marketing Specialist
Brainrider
Boston, MA (Remote)
$125K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.
6 hrs ago
Director of Revenue & Performance Marketing - Sightseeing Portfolio
Dallas, TX (On-site)
$160K/yr – $180K/yrDirector/Executive8+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive revenue growth across multi-channel marketing for a high-growth travel brand.
- Must-have: 8–12+ years in revenue or growth marketing with 3+ years in a senior leadership role.
- Standout: Direct ownership of revenue targets and multi-channel budgets.
- Role emphasizes scaling revenue while optimizing profitability in a fast-paced environment.
Job Description
Responsibilities
- Revenue ownership across markets and products to hit targets.
- Translate financial goals into conversions, CR, AOV, and ROAS targets.
- Lead GTM for new market/product launches with revenue milestones.
- Optimize the performance marketing ecosystem across digital channels.
- Drive customer acquisition through Paid Search, Paid Social, and paid media.
- Expand organic demand through SEO, including AI-result optimization.
- Manage OTAs, affiliate partnerships, and retargeting.
- Lead website A/B testing to improve conversions and revenue.
- Identify booking friction and improve flow to raise conversions.
- Monitor pricing, promotions, and bundling to increase AOV.
TopView Group
Powered by in-house technology, TopView Group creates one-of-a-kind experiences for everyone around the world. Our rapidly growing portfolio of products includes: hop-on hop-off bus tours in NYC and London, special events such as Tea Around Town and North Pole Express, sightseeing and event cruises, bike rental and tours, walking tours, Attraction Pass, and software products.
