Responsibilities

• Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement.
• Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale.
• Oversee vendor/agency relationships and coordinate in-house and outside marketing support
• Represent revenue marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy.
• Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle
• Guide your team’s development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets.
• Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment.
• Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal
• Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
• Run data-informed experiments to uplevel our campaigns