Director, Retention Marketing at The Nielsen Company | USA | $131K/yr – $243K/yr

Director, Retention Marketing

USA (Remote)

$131K/yr – $243K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

The other 99% submit and hope. You're about to do something different.

Own high-stakes account strategy and a global retention-and-CRM engine that ties executive-level programs to long term partnerships.

Lead elite global client strategy with white-glove programs and IRL experiences to solidify partnerships.
Design scalable retention and cross-sell motions to lift CLV across both high-touch and automated journeys.
Own CRM segmentation and personalized comms to move from generic messaging to value-based dialogue.

Elite Account Strategy (The Top 10): Lead the strategy and execution for our highest-stakes global clients. You will design exclusive "white-glove" programs, including high-touch executive engagement and bespoke "In Real Life" (IRL) experiences that solidify long-term partnerships.
Scalable Retention Engine: Design and optimize automated lifecycle journeys for the mid-to-long tail customer base. Your goal is to maximize Customer Lifetime Value (CLV) through data-driven retention tactics and identifying expansion/cross-sell opportunities at scale.
Segmented CRM Excellence: Own the CRM implementation strategy to ensure every communication is personalized and timely. You will leverage deep segmentation to move away from generic messaging toward a highly relevant, value-based dialogue with every user.
Community & Advocacy Building: Bridge the gap between digital and physical engagement by building a thriving customer community. This includes overseeing a dedicated customer forum and a localized event strategy to foster peer-to-peer networking and brand loyalty.
Churn Mitigation & Win-Back: Conduct foundational research into customer health and churn drivers. Implement aggressive "win-back" campaigns and proactive health-scoring to protect our global revenue base.
Cross-Functional Bridge Building: Work seamlessly with Sales, Product, and Research teams to ensure the customer experience is unified and that the "voice of the customer" informs our broader product roadmap.