Director of Retention & Lifecycle at Nysonian Inc. | USA

Director of Retention & Lifecycle

USA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Own retention across Nysonian brands, driving lifecycle strategy, testing discipline, and revenue impact through multi-channel flows and a coordinated loyalty program.

Own lifecycle strategy and flow architecture across channels
Must-have: Deep retention analytics and disciplined test design
Standout: Direct ownership of loyalty, direct mail, and cross-channel integration

Job Description

Responsibilities

Lifecycle Strategy: Own the lifecycle strategy across both brands
Oversee key lifecycle journeys including welcome, post-purchase, cross-sell, replenishment, VIP, sunset, and winback
Build a retention program that is structured, measurable, and designed to improve over time
Flows, Campaigns & Segmentation: Own flow architecture and campaign planning across channels
Oversee segmentation, suppression logic, engagement branching, overlap management, and execution quality
Ensure messaging is behavior-based, coordinated, and aligned to customer lifecycle stage
Testing & Optimization: Build a disciplined testing process across retention
Ensure every test has a clear hypothesis, controlled variables, success metric, owner, and review cadence
Improve performance through structured iteration and sound interpretation of results
Performance & Revenue: Own reporting across flow revenue, campaign revenue, revenue per recipient, list growth, deliverability, repeat purchase behavior, and LTV by cohort

Requirements

Strong analytical judgment, not just channel familiarity
A clear understanding of retention as a data-driven revenue function
The ability to design valid tests with proper variable control and sound interpretation
Strong documentation habits, including clear logs of flow changes, segment changes, suppression updates, and testing history
Systems thinking across the customer journey, including the ability to evaluate downstream effects on conversion, list health, deliverability, customer experience, repeat behavior, and revenue quality
Commercial instinct paired with rigor, structure, and decisive execution
Klaviyo fluency matters, but tool proficiency alone is not enough. The right person will combine execution ability with analytical rigor, strong experimental judgment, and a holistic understanding of how lifecycle performance connects to the rest of the business.
You have meaningful retention experience inside high-growth ecommerce or DTC brands
You can clearly speak to the revenue impact you have driven
You are highly fluent in Klaviyo, including flows, segmentation, campaigns, QA, deliverability, and performance analysis

Preferred

You perform well in fast-moving, high-accountability environments
You solve problems quickly and do not wait to be directed
You take ownership when something needs attention
You want to work with other high-performing people who care about standards
You prefer being close to the work rather than managing from a distance
You want compensation, responsibility, and career growth to reflect performance

Benefits

Performance bonus tied to retention contribution
100% company-paid health insurance through Anthem BCBS PPO/HMO
Dental, vision, and life insurance
Complimentary Nobl & Flo products
Remote-first
Fast-paced environment with substantial room for growth

Nysonian Inc.

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.From luxury travel to fitness and wellness, our portfolio is growing fast:• NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style• FLO Pilates — the world’s leading Pilates brand, bringing the practice into homes and wardrobes everywhere• REDGE Fit — a new standard in at-home strength training, making performance accessible to allBehind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.With $150M+ in revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’ve proven what’s possible in just a few years. But we’re only at the beginning—this is a chance to shape brands that will define the next decade.

Toronto, Ontario, CAN

105 employees (21 in marketing)