Responsibilities

• Lead Retail Strategy Development
• Own the creation of retailer‑specific strategies rooted in shopper behavior, retail insights, category trends, and client business objectives, ensuring plans are relevant, differentiated, and commercially impactful.
• Client Partnership & Integration
• Serve as a trusted strategic advisor to CPG clients, integrating retail and shopper strategy into broader brand plans, briefs, and omni‑commerce activation roadmaps.
• Retailer & Retail Media Expertise
• Act as a subject‑matter expert on priority retailers and retail media networks (RMNs), staying current on platform updates, seasonal priorities, innovation, and emerging trends—and translating those insights for internal and client teams.
• Cross‑Functional Leadership
• Partner closely with commerce intelligence, media, creative, sales, and analytics teams to ensure retail strategy is seamlessly connected to execution across national and retailer‑led programs.
• Go‑to‑Market Plan Ownership
• Translate insights into clear, actionable go‑to‑market strategies that connect long‑term vision to day‑to‑day execution across channels, retailers, and 3P media partners.
• Measurement & Optimization
• Define success metrics in collaboration with analytics teams and RMN partners; evaluate performance, identify opportunities for optimization, and guide strategic pivots to improve ROI.
• Team Leadership & Enablement
• Lead, coach, and develop junior Retail Excellence team members; provide strategic guidance, quality oversight, and ongoing mentorship while contributing to a broader center of excellence for retail and shopper expertise within the agency.
• Scope & Impact
• Lead retail strategy across 2-3 CPG client accounts and 3-5 key retail partners
• Influence annual client media and commerce investment
• Manage and develop a team of supervisors and account executives within the Retail Excellence discipline