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USA (Remote)
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Director - Research & Insights
USA (On-site)
Salary Not AvailableDirector/Executive5+ years expFull time
Posted 4 months ago
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Job Summary
Drive consumer insights and measurement across sports sponsorships, delivering data-driven analyses for clients and partners.
- Own and manage primary research programs and analyses of league, team, and athlete sponsorships.
- Must-have: 5–8 years in sports/sponsorship/consumer insights with qualitative and quantitative methods.
- Standout: Strong data-driven storytelling with dashboards and cross-functional collaboration.
Job Description
Responsibilities
- Support business and client initiatives with research and insights on varied topics including sponsorship category research, fan insights and consumer behaviors
- Develop local market strategies by creating individual market sports profiles
- Create in-depth league, team, and athlete analyses including pre-and post-sponsorship evaluation
- Translate data into actionable insights for internal stakeholders and clients
- Serve as thought leader on consumer insights related to our clients business, cultural trends and behavioral shifts
- Develop and execute measurement programs for client including dashboard development and optimization recommendations to maximize performance
- Lead and oversee primary research programs including quantitative and qualitative studies for brand clients including measurement of awareness, perceptions, attitudes, and buying behaviors among targeted fans/consumers; delivering insights and trends across the full partnership lifecycle and comparables to industry benchmarks
- Develop customized sponsorship ROI and impact frameworks across client partnership portfolio
- Integrate consumer insight into broader sponsorship measurement models
- Partner with account team leads to enhance and communicate research capabilities
- Serve as resource for industry trends, sponsorship news and activity relating to client categories and competitors
- Build high-trust relationships that foster growth across client teams and new business
- Lead identification, evaluation and onboarding of new vendors
Requirements
- Bachelor’s or Master’s degree from a four-year college or university in a related field of study
- 5-8 years of related experience in sports/sponsorship/consumer insights
- Experience with syndicated data resources
- Quantitative and qualitative research expertise, including survey programming and analysis
- A passion for data-driven storytelling, incorporating insights and data into compelling deliverables
- Self-motivated with the ability to prioritize and manage several projects for multiple clients concurrently
Genesco Sports Enterprises
Genesco Sports Enterprises is a corporate sports marketing consulting agency. We develop effective and efficient sports sponsorship strategies to grow our clients' business. We are headquartered in Dallas, TX with offices in Chicago, New York, New Jersey, Dallas, Fort Worth and Charlotte.
Traffic Signals
Monthly Visitors
2.6K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~219
Marketing Team
Marketing Team Size
11 (5% of company)
Median Career Experience
11 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
2
