Responsibilities

• Own marketing strategy across a portfolio of assets, ensuring alignment with asset-level business plans and investment objectives
• Partner with Asset Management, Development, and Management Services to shape asset strategy, including positioning, target customers, and commercial approach
• Provide input into early-stage product strategy, amenity mix, and customer experience to ensure strong market alignment
• Support assets across multiple classes (e.g., residential, PBSA, mixed-use, commercial), adapting strategy based on lifecycle stage and market dynamics
• Define and evolve clear, differentiated positioning for each asset, grounded in market insight, customer segmentation, and competitive context
• Ensure alignment with the broader brand while enabling each asset to express a distinct, locally relevant identity
• Translate strategy into compelling narratives that resonate with target audiences and support leasing and revenue objectives
• Lead the development of go-to-market strategies for launches, lease-up, repositioning, and stabilization phases
• Define channel strategy, campaign approach, and phasing aligned to asset lifecycle and timelines
• Oversee execution of integrated campaigns across digital, brand, property level PR, and partnerships, ensuring consistency and quality

Requirements

• 8–12+ years of experience in property marketing, real estate, development, property management or a related multi-asset environment
• Demonstrated experience leading marketing strategy across a portfolio of assets
• Strong understanding of property, product, customer and market dynamics, with experience translating these into positioning, placemaking, demand and go-to-market strategy
• Commercially minded, with the ability to connect marketing strategy and investment to leasing, occupancy, revenue, absorption and broader asset performance
• Experience working across multiple stages of the property lifecycle, including development, launch, stabilization, repositioning and/or ongoing operations
• Strong strategic judgment and the ability to prioritize resources and marketing investment across a portfolio based on business need, market opportunity and performance
• Proven ability to work effectively in a matrixed organization
• Experience leading agencies and specialist partners, with the ability to move confidently between strategy and execution
• Results-oriented: Focused on achieving measurable outcomes and delivering high-quality results through consistent performance and goal-oriented actions.
• Flexible: Able to pivot and adjust approaches in response to changing circumstances, needs, and priorities.