Director Property Marketing

Responsibilities

• Lead the property marketing function across the portfolio, establishing strategy, priorities, standards, and accountability.
• Manage and develop Regional Marketing Managers, providing clear direction, coaching, and performance expectations.
• Establish tools, processes, and best practices that improve the consistency and effectiveness of property marketing.
• Ensure portfolio-wide standards while maintaining a localized approach for each property and market.
• Create marketing strategies tailored to each property’s demographics, trade area, tenant mix, competitive environment, leasing priorities, and business plan.
• Partner with Regional Marketing Managers to translate strategy into annual marketing plans, campaigns, events, partnerships, and programs.
• Determine the appropriate marketing mix across digital, social media, events, advertising, PR, tenant engagement, community partnerships, and on-property marketing.
• Monitor property performance, market conditions, leasing activity, and consumer trends and adjust strategies as needed.
• Serve as the primary property marketing partner to Leasing and Property Management and collaborate closely with Corporate Marketing, Legal, and other internal teams.
• Support property positioning, leasing priorities, tenant recruitment, new store openings, redevelopment and repositioning initiatives.

Requirements

• 8–10+ years of marketing experience, ideally within retail real estate, shopping centers, hospitality, multi-location retail, or another location-based consumer business.
• Experience leading a multi-property or regional marketing function and managing marketing professionals.
• Strong understanding of localized marketing, consumer demographics, trade areas, and customer segmentation.
• Experience developing integrated strategies across digital, social media, events, advertising, partnerships, and community engagement.
• Strong business acumen with the ability to connect marketing initiatives to leasing, property operations, tenant performance, and broader asset objectives.
• Proven ability to manage budgets, measure performance, and use data to drive decisions.
• Strong cross-functional leadership, communication, and project management skills.
• Comfortable operating both strategically and hands-on when needed.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Ability to travel regularly to properties and markets.

Benefits

• Competitive pay
• 401K company match
• Medical, Dental, and Vision Insurance
• Hybrid work model
• 20+ paid days off annually
• 13+ paid holidays in addition to PTO
• Paid parental leave
• Industry-leading training and development
• Open door policy
• Industry trade shows and event access