Responsibilities

• One company message - Gather insight from Sales, CS, Product, and Support, plus direct customer research, and turn it into messaging for key initiatives.
• Make that messaging accurate for three jobs: winning new business, retaining customers, and driving product adoption.
• Simplify and unify messaging from every customer-facing team into one standard the whole company uses.
• Own brand and voice across the entire organization, not just in marketing's output.
• Learn and know our competitors cold across our four customer profiles, and equip every customer-facing team to beat the competitors in each one.
• Brand leadership with our customers - Build a systematic program that brings customers the latest product updates, best practices, and ideas on a regular cadence.
• Help customers get the full value of the platform, so they adopt more features and see better results.
• Educate customers and the market on how Property Meld is leading the property maintenance space, and where we're taking it next.
• Choose the channels that reach customers best, such as newsletters, webinars, user events, and in-app messaging, and measure what each one drives.
• Go-to-market systems - Build clear, repeatable GTM processes that work across departments and hold up as we grow.

Requirements

• 10+ years in B2B SaaS marketing, including 5+ years leading a team.
• Built and rolled out company-wide messaging or positioning that other departments adopted.
• Designed GTM or product launch processes that worked across Sales, CS, and Product.
• Led a cross-department initiative from plan to delivery, with teams you didn’t manage.
• Built a competitive intelligence program that sales teams actually used.
• Owned a marketing budget, including forecasting beyond one year.
• Influenced leaders you didn’t manage to change how their teams work.
• Can show how your work affected pipeline, retention, or adoption, with numbers.

Preferred

• Experience in property management, proptech, or vertical SaaS.
• Product marketing or sales enablement background.
• Helped a company scale through a major ARR stage, such as $20M to $50M or beyond.
• Hands-on use of AI tools in marketing workflows.

Benefits

• Healthcare
• Dental
• Vision
• 401(k)
• PTO
• Employee Assistance Program
• Relocation assistance