Director, Programmatic (Precision Media)

Responsibilities

• Lead and inspire a high-performing programmatic team, fostering a culture of innovation, accountability, and continuous learning.
• Own end-to-end programmatic strategy, ensuring campaigns exceed performance benchmarks and align with client business objectives.
• Drive omnichannel integration, including CTV, DOOH, audio, social, and retail media, for cohesive and impactful strategies.
• Champion privacy-first solutions, leveraging clean rooms, contextual targeting, and identity resolution frameworks.
• Represent the agency as an industry thought leader, through POVs, speaking engagements, and trend reports.
• Partner with clients at the executive level, providing consultative guidance on programmatic role in achieving growth and profitability.
• Collaborate with Analytics and Data Science teams to design advanced measurement frameworks, attribution models, and actionable insights.
• Leverage AI/ML technologies for predictive bidding, dynamic creative optimization, and advanced audience segmentation.
• Create operational playbooks, QA protocols, and best practices to improve efficiency and campaign performance.
• Lead media negotiations with DSP/DMP partners, ensuring cost efficiency and strategic alignment.

Requirements

• 7+ years of progressive experience in programmatic media, including 4+ years in leadership roles.
• Experience mentoring, teaching, training, and onboarding direct reports strongly preferred.
• Experience with standardizing processes across teams
• Proven ability to design and execute strategic media plans aligned with client KPIs and business goals.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.
• Strong understanding of privacy & identity trends (Privacy Sandbox, clean rooms, consented measurement). IAB Tech Lab
• Experience with measurement tools (CM360, GA4), reporting platforms (Looker/Tableau) and basic SQL for data interrogation. Greenhouse
• Strong understanding of programmatic metrics, optimization strategies, and attribution Modeling frameworks.
• Understanding traditional and interactive media planning elements.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances