Director, Programmatic Media

Responsibilities

• Motivate and manage programmatic team in the creation, development, and execution of programmatic and general media activations, solutions, and tactics within the DSP/DMP
• Lead the development of clear individual responsibilities/ structured training plans/ team competence/ KPI setting of your team
• Own programmatic strategy and campaign performance
• Direct the execution of brand programmatic deliverables to meet/exceed expectations within budget and time parameters
• Solid knowledge of programmatic landscape
• Solid programmatic marketplace thought leadership with ability to tie new offerings and innovations to brand/client business objectives while supporting centralized learning agendas
• Reviews MMM results, provide additional context to results relative to programmatic activity, application of learnings against future investments
• Evaluate and select strategic solutions on behalf of select clients
• Leads media negotiations with DSP partners, consulting with clients and internal stakeholders

Requirements

• 7-10+ years of experience in Display, Video and/or Mobile programmatic media buying with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 5+ years of team management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
• Excellent written and verbal communication skills (PPT, visual story telling necessary) allowing individual to explain how programmatic plans were developed, what they were entail, and how they were executed
• Deep understanding of the metrics of programmatic, how they interrelate so as to be able to guide a team to effectively leverage those levers
• Programmatic buying and DSP experience; comfortable planning/buying on DSP, working with 1st and 3rd party data
• Working knowledge in technologies such as DV360, The Trade Desk, Amazon, Yahoo etc.
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
• Vast understanding of the programmatic landscape
• Proficiency in Microsoft Office Suite

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances