Director, Program Management & Marketing

Responsibilities

• Oversee end-to-end team and program and management, including design and creative workflows, timeline management, and operational execution to keep the program running efficiently
• Lead internal account management across B2B, B&M, and Events channels, ensuring alignment with broader program goals and maximizing cross-sell opportunities
• Manage all domestic and international program operations, with responsibility for supporting continued growth in both areas
• Lead the respective day-today program interface around all tech and ops modernization for the gift card business
• Build, develop, and lead a growing team of direct employees and contractors, fostering a high-performance, collaborative culture
• Serve as the primary relationship owner for all day-to-day external distribution and operational partners, spanning gift card processing networks, third-party vendors, retail distribution platforms and printing vendors
• Manage the full lifecycle of external distribution and operational partner relationships, including day-to-day account management, performance reviews, issue resolution, and cross-sell initiatives, with a focus on opportunities development directly with the distribution partners
• Identify and pursue new external partnership opportunities to expand gift card distribution reach and drive incremental revenue
• Lead omnichannel marketing execution across all channels, including third-party platforms, first-party channels, social media, paid social, paid search, B2B, athlete relations, influencer marketing, affiliate programs, and sponsorships, with a focus on performance marketing
• Own the annual marketing strategy and planning process, including budget allocation, campaign execution, performance tracking, and reporting across all channels

Requirements

• 8–12 years of progressive experience in gift card, including technical advanced knowledge operations, set-ups, architecture, data & reporting, with at least 3 years in a leadership capacity
• Demonstrated experience leading integrated, omnichannel marketing campaigns across paid, owned, and earned channels, with material understanding in performance marketing
• Deep understanding and connections across the gift card ecosystem, including third-party retail and digital distribution, corporate B2B programs, processors and printers
• Proven track record managing strategic external partnerships with financial institutions, retail distributors, or digital platforms, and delivering on cross-selling and bizdev opportunities with such partners
• Strong people manager with a track record of building and developing high-performing teams
• Excellent organizational and project management skills, with the ability to manage multiple workstreams simultaneously including design and creative workflows
• Strong analytical capabilities; comfortable with performance tracking, reporting, and budget management across multiple channels
• Ownership mindset, strong work ethic, and natural curiosity to proactively identify and pursue opportunities beyond what is explicitly requested
• Collaborative, relationship-driven leader who thrives in ambiguity, manages competing priorities effectively, and balances strategic thinking with hands-on execution
• Passion for the sports fandom space

Preferred

• Managing internal business channels such as B2B, B&M, and event-based programs preferred
• Experience supporting or leading international programs is a plus