Fanatics Inc. logo

Fanatics Inc.

Brand · Technology, Information and Internet

3.3

Company overview

Fanatics is a leading global sports platform redefining how fans connect with the teams, players, and moments they love. Our businesses – Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, and Fanatics Studios – maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, and collect, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook, iGaming and prediction market platforms, physical and digital trading cards, live events, premium sports entertainment content, and more. Together, they form a powerful, integrated ecosystem delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges, and retail partners; over 5,000 athletes and celebrities, of which 250 are exclusive; and over 2,000 retail locations, including all Lids retail stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
Founded in 2011
New York, New York, USA
14K employees (1,680 in marketing)
50% recommend to a friend
54% positive business outlook

Salaries

Typical salary range

$240,000 – $290,000

/ yr

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People

Hiring activity

Open marketing jobs over time

13 open now

Headcount trend

Company growth over the last 12 months

Headcount +31.1% year over year

Funding

Total funding

$4.9B

Last raise

$700M

Private Equity, 3 years ago

Funding history

Dec 2022

Private Equity Round Fanatics · $700M

Mar 2022

Private Equity Round Fanatics · $1.5B

Jan 2022

Venture Round Fanatics · $10M

Aug 2021

Private Equity Round Fanatics · $325M

Mar 2021

Private Equity Round Fanatics · $320M

Aug 2020

Series E Fanatics · $350M

Audience

Monthly website visitors
158.8K
Month over month-14.9%
Quarter over quarter-5.4%
Top sourceDirect (44.2%)
Ad budget per month$0.0
Average search rank52.6
Traffic source mix
Direct
44.2%
Search
42.1%
Referral
11.1%
Social
2%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

409.3K

12-mo growth

Monthly growth

+4.7%

News

Links