3 weeks ago
Programmatic Trading Lead, Ad Operations
Fanatics Inc.
Los Angeles, CA (On-site)Full time$110K/yr – $150K/yr
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Programmatic Trading Lead, Ad Operations
Los Angeles, CA (On-site)
$110K/yr – $150K/yrSenior Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end programmatic execution for display, video, and OTT campaigns, with constant optimization, testing, and reporting across strong KPI tradeoffs.
- Define and refine audience strategies using first- and third-party data paired with measurement to unlock incremental performance.
- Balance brand and lower funnel goals through bid strategy, pacing, and supply quality while coordinating with measurement and ad ops partners.
Job Description
Responsibilities
- Own end-to-end setup, trafficking, and management of managed service programmatic campaigns in our DSP, spanning Display, OLV, and CTV/Video formats.
- Build and optimize campaign structures including ad groups, targeting parameters, audience segments, open exchange, private marketplace (PMP) deals, and bidding strategies.
- Monitor daily pacing and performance across all active campaigns, proactively identifying and resolving discrepancies or underperformance.
- Partner with Measurement and Supply teams to define learning opportunities and execute tests on creative, audiences, and bidding tactics to drive continuous performance improvement.
- Own campaign performance across a range of KPIs including viewability, completion rate, reach, frequency, CTR, and CPA while effectively balancing brand and lower-funnel objectives based on campaign goals.
- Develop and apply audience strategies using first-party and third-party data in partnership with our Measurement team.
- Lead bid strategy optimization including CPM adjustments, frequency capping, dayparting, and geo-targeting refinements with a strong emphasis on supply quality and brand safety.
- Successfully implement and invest in Fanatics Advertising’s programmatic supply strategy to garner efficiencies, build partnerships, and optimize towards performance.
- Stay current with DSP platform updates, beta features, and programmatic industry trends, recommending adoption where appropriate.
- Support the delivery of regular campaign performance reports and wrap-ups, translating data into clear optimization narratives for internal stakeholders and account teams.
Requirements
- 3 - 6 years of hands-on programmatic trading and ad operations experience, with at least 2+ years of direct campaign management in a top tier DSP.
- Deep expertise in all programmatically enabled format execution across all buying methods (Open Exchange, PMP, and PG), leveraging audience targeting, measurement, and varying KPIs.
- Demonstrated experience managing campaigns with brand and upper-funnel objectives (e.g., reach, frequency, viewability, awareness), not solely performance or DR-focused.
- Strong understanding of supply strategy, inventory quality, and brand safety. Comfortable working within defined supply constraints rather than optimizing for cheapest available inventory.
- Solid analytical skills with the ability to translate data into actionable optimizations and clear internal narratives.
- Experience supporting client-facing reporting and performance communication in partnership with account or client teams.
- Proficiency with ad verification tools (IAS, DoubleVerify), ad servers, and analytics platforms.
Preferred
- Background at a marketing technology company, agency trading desk, or retail media network.
- Familiarity with identity solutions such as UID2, LiveRamp RampID, or first-party data onboarding.
- Working knowledge of ad server platforms (e.g., Google Ad Manager) and data visualization tools (e.g., Looker, Tableau, or similar).
- Exposure to CTV/OTT ecosystem nuances including content targeting, device targeting, and completion rate optimization.
- Some prior experience mentoring junior team members or leading a small team.
- Experience in a sports, entertainment, or fan-centric media environment is a plus.
Benefits
- Competitive compensation: salary, performance bonus, and benefits commensurate with experience.
Fanatics Inc.
3.3 Glassdoor
Fanatics is a leading global sports platform redefining how fans connect with the teams, players, and moments they love. Our businesses – Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, and Fanatics Studios – maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, and collect, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook, iGaming and prediction market platforms, physical and digital trading cards, live events, premium sports entertainment content, and more. Together, they form a powerful, integrated ecosystem delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges, and retail partners; over 5,000 athletes and celebrities, of which 250 are exclusive; and over 2,000 retail locations, including all Lids retail stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
Founded in 2011
New York, New York, USA
14K employees (1,680 in marketing)
50% recommend to a friend
55% CEO approval
Traffic Signals
Monthly Visitors
158.8K
Traffic Source Mix
Search
42.1%
Direct
44.2%
Referral
11.1%
Social
2%
Paid
0.4%
Headcount Trend
Current headcount: ~14K
Marketing Team
Marketing Team Size
892 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$4.9B
Last Raise
$700M
Private Equity, 3 years ago
Funding History
- Dec 2022Private Equity • $700M
- Mar 2022Private Equity • $1.5B
- Jan 2022Series Unknown • $10M