Responsibilities

• Lead, coach, and develop a team of product and solutions marketers, establishing priorities, performance expectations, and development plans.
• Define and oversee product and solutions marketing strategies across assigned portfolios to support commercial objectives and market opportunities.
• Partner with sales leadership to identify enablement priorities and guide development of sales tools, competitive intelligence resources, buyer-facing content, and ROI models.
• Direct delivery of sales enablement programs and training initiatives that improve seller effectiveness and strengthen product positioning.
• Guide collection and analysis of competitive intelligence, industry trends, client insights, and sales feedback to inform strategic recommendations.
• Develop value propositions, messaging frameworks, and positioning strategies that resonate with healthcare leaders and decision-makers.
• Lead cross-functional go-to-market planning for new and enhanced solutions, ensuring alignment with product strategy and business objectives.
• Oversee development of market-facing content, including case studies, white papers, solution narratives, executive presentations, and thought leadership materials.
• Evaluate marketing effectiveness through performance metrics, adoption data, and stakeholder feedback, adjusting strategies to improve outcomes.
• Build scalable processes, tools, and best practices while fostering a collaborative, high-performing team culture.