Product Marketing Specialist - Switchboards
ABB
Atlanta, GA (Remote)
$101K/yr - $161K/yrIn-houseFull-timeMid level8+ years exp.
3 hrs ago
Director of Product Marketing - USA
Chicago, IL (Remote)
$184K/yr – $250K/yrDirector/Executive8+ years expFull time
Posted 2 months ago
Job Summary
Own and scale messaging and go to market for major product launches, aligning Product, Growth, Sales and Content while building enablement, analyst relations, and review platform presence.
- Messaging governance across website, campaigns, assets, and customer comms to keep buyer perception consistent.
- GTM ownership for launches with phased rollouts and cross-functional alignment to drive adoption and revenue.
- Sales enablement content and training tied to product capabilities and buyer use cases.
Job Description
Responsibilities
- Own and evolve our core messaging and differentiated value proposition across all audiences (developers, marketers, partners, enterprise buyers), setting the strategic framework the wider team executes against
- Direct ongoing customer, market, and competitive research programs to ensure messaging stays relevant, differentiated, and current
- Set the standard for translating product capabilities and roadmap into solution-oriented, benefits-led messaging that resonates across the buyer journey
- Ensure messaging consistency and governance across all channels — website, campaigns, sales assets, analyst briefings, and customer communications
- Own GTM strategy for major product and feature launches, driving alignment across Product, Growth, Sales, Customer Success, and Content leadership
- Define phased rollout strategies that drive awareness, adoption, and revenue impact across key customer segments
- Set the standard for launch toolkits — messaging frameworks, FAQs, competitive positioning, product one-pagers, internal training — and build the team capability to produce them at scale
- Establish the measurement framework for launch performance and adoption, using it to continuously improve release execution
- Build a structured sales playbook program aligned to product capabilities, customer pain points, and vertical use cases
- Equip revenue teams with high-impact content (battlecards, ROI calculators, solution briefs, demo scripts, objection handling)
Storyblok
4.2 Glassdoor
Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable.Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful HeadlessTM, and it changes everything.
Founded in 2017
Linz, Upper Austria, AUT
284 employees (39 in marketing)
82% recommend to a friend
95% CEO approval
Salaries
Posted range
$184K/yr – $250K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
31 (11% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$138.1M
Last Raise
$80.1M
Series C, 2 years ago
Funding History
- Jun 2024Series C • $80.1M
- May 2022Series B • $47M
- Feb 2021Series A • $8.5M
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$268.2K
Traffic Source Mix
Search
30%
Direct
50.1%
Referral
18.3%
Social
0.8%
Paid
0.7%
Headcount Trend
Current headcount: ~284
Recent News
Links
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