Director of Product Marketing - USA

Chicago, IL (Remote)

$184K/yr – $250K/yrDirector/Executive8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and scale messaging and go to market for major product launches, aligning Product, Growth, Sales and Content while building enablement, analyst relations, and review platform presence.

Messaging governance across website, campaigns, assets, and customer comms to keep buyer perception consistent.
GTM ownership for launches with phased rollouts and cross-functional alignment to drive adoption and revenue.
Sales enablement content and training tied to product capabilities and buyer use cases.

Job Description

Responsibilities

Own and evolve our core messaging and differentiated value proposition across all audiences (developers, marketers, partners, enterprise buyers), setting the strategic framework the wider team executes against
Direct ongoing customer, market, and competitive research programs to ensure messaging stays relevant, differentiated, and current
Set the standard for translating product capabilities and roadmap into solution-oriented, benefits-led messaging that resonates across the buyer journey
Ensure messaging consistency and governance across all channels — website, campaigns, sales assets, analyst briefings, and customer communications
Own GTM strategy for major product and feature launches, driving alignment across Product, Growth, Sales, Customer Success, and Content leadership
Define phased rollout strategies that drive awareness, adoption, and revenue impact across key customer segments
Set the standard for launch toolkits — messaging frameworks, FAQs, competitive positioning, product one-pagers, internal training — and build the team capability to produce them at scale
Establish the measurement framework for launch performance and adoption, using it to continuously improve release execution
Build a structured sales playbook program aligned to product capabilities, customer pain points, and vertical use cases
Equip revenue teams with high-impact content (battlecards, ROI calculators, solution briefs, demo scripts, objection handling)

Storyblok

4.2 Glassdoor

Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable.Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful HeadlessTM, and it changes everything.

Founded in 2017

Linz, Upper Austria, AUT

284 employees (39 in marketing)

www.storyblok.com

82% recommend to a friend

95% CEO approval