Director, Product Marketing

Responsibilities

• Partner deeply with Product to translate CTV/streaming and Premion DSP capabilities into positioning, messaging, and sales-ready narratives
• Act as the voice of the customer in product conversations, advocating for solutions and features that deliver the most value to advertisers and agencies
• Build strong working relationships across product, sales, customer success and other key stakeholders to stay ahead of roadmap changes and market shifts
• Own product marketing messaging for Premion and TEGNA's broader CTV/streaming offering, ensuring consistency with TEGNA's brand pillars and current terminology
• Develop clear, differentiated positioning against competitors in the CTV/streaming ad tech space
• Translate complex product and data capabilities — outcomes-based buying, first-party data, audience targeting — into messaging that resonates with agencies and advertisers
• Design, create and oversee sales enablement assets — pitch decks, one-pagers, talking points, objection-handling guides, case studies — that equip the sales organization to grow streaming advertising revenue
• Partner with sales leadership to identify enablement gaps and prioritize asset development accordingly
• Train and support sales teams on new product launches, features, and positioning updates
• Support pipeline growth for streaming advertising by arming sales with the right tools at the right moments in the sales cycle

Requirements

• 10+ years in product marketing, with meaningful experience in digital content, CTV, or streaming media (ad tech, media company, or streaming platform background preferred)
• Demonstrated leadership experience — prior people management preferred, but strong mentorship and cross-functional leadership also considered
• Proven track record building messaging and positioning for advertising or media products, ideally in a DSP, ad platform, or programmatic environment
• Demonstrated success partnering cross-functionally with Product and Sales, including building sales enablement materials that directly drove revenue
• Experience working with or selling to local and regional agencies is a strong plus
• Excellent written and verbal communication skills, able to translate technical/product complexity into clear, persuasive messaging for both internal and external audiences
• Comfortable operating in a fast-changing, ambiguous market and adapting messaging as the competitive and product landscape shifts
• Bachelor's degree required; MBA a plus but not required

Preferred

• MBA a plus but not required

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.