Director, Product Marketing

Responsibilities

• The Product Marketing Director is the most senior member of the Product Marketing team and takes on the responsibility of leading the team, the process and cross functional relationships to deliver clear product positioning and a toolkit of creative assets that the entire organization uses to take the products to market.
• This role reports directly to the VP of Global Brand Strategy and is responsible for ensuring that every piece of Sonos hardware and every software initiative have a clearly defined role in the Sonos system and in people’s homes and lives, and that the features and functionality that differentiate each product are communicated in clear and compelling ways.
• This role shifts the focus of Product Marketing upstream – leaning into strategic positioning early in the product development cycle, and handing responsibility for go-to-market planning, production and deployment to our consumer marketing and creative teams.
• You’ll be responsible for managing the team and defining and overseeing processes and deliverables across the following: Own the Global Product/System Narrative Arc from Current Positioning to Future State Positioning
• Partner with Brand Strategy to intimately understand and contribute to brand narrative based on new products and their role in the system as well as new audiences that these products can attract
• Collaborate with Product Owners to develop the authoritative product narrative for key product and software innovations. This is the core story at the intersection of the product truth, the audience, and brand to drive downstream product feature prioritizations and decisions, naming, launch briefs, regional adaptations, and channel executions
• Ensure product narratives include audience insights and system thinking – not just specs, commercial objectives or competitive landscape
• Partner with the Product Owner, Product Finance & Insights teams to ensure all relevant product, competitive, and commercial intelligence has been gathered and synthesized to inform product narrative, pricing, business case and investment recommendations
• Maintain narrative coherence as products move from launch into their commercial lifecycle
• Collaborate with UX and Insights teams to develop research plans through the product lifecycle

Requirements

• 15+ years experience in product marketing and delivery of product marketing assets in global, product-led organizations that involve both hardware and software elements
• 5+ years managing a product marketing team in a relevant environment
• Demonstrated experience defining, optimizing and deploying process and deliverables with cross-functional teams and stakeholders
• A track record of developing product narratives that inspire breakthrough product demonstration, explanation and onboarding content
• Ability to identify, gather, evaluate, and synthesize product, competitive, audience and cultural intelligence across multiple sources within the cross-functional team and from outside sources
• Experience integrating audience inputs from multiple sources (product, commercial, media) into a unified strategic point of view
• Proven ability to partner with and inspire creative teams
• Proven ability to simplify process and org structure complexity into clear, action-oriented ways of working for a PMM team
• Clear, confident communication skills as a manager and across senior leadership and cross-functional teams

Benefits

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
• 80 hours of sick time upon hire, refreshed annually
• Up to 12 paid holidays per calendar year
• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits to support your holistic well-being
• A generous employee discount program & Sonos Radio HD - on us!