Responsibilities

• Lead the strategy, modeling, recommendation, and execution of DIRECTV’s annual base price increase and acquisition price increase.
• Develop recommendations for timing, magnitude, sequencing, and customer allocation of price changes.
• Direct in-year pricing actions across the portfolio, including changes to SVODs, premium services, sports products, hardware, regional sports fees, broadcast-related charges, administrative fees, and other bill components.
• Maintain an integrated roadmap of planned customer bill changes to identify overlapping events, cumulative customer impacts, operational dependencies, and churn risks.
• Coordinate execution across Finance, Technology, Billing, Product, Marketing, Care, Sales, Legal, and Customer Communications.
• Identify and manage pricing impacts associated with customer migrations, price guarantees, reconnect and winback programs, legacy billing platforms, and other operational dependencies.
• Track pricing realization against the approved business case and recommend corrective actions when results differ from plan.
• Own the structural integrity of the pricing ladder across Signature packages, Genre Packs, add-ons, premium services, hardware, and other portfolio components in coordination with offers team.
• Evaluate and recommend pricing for new packages, products, features, and services.
• Partner with the Packaging team to determine how proposed content or product changes affect package economics, price points, step-up relationships, and customer value.

Requirements

• Extensive experience in pricing strategy, revenue management, product strategy, or a related discipline, preferably within subscription, telecommunications, media, entertainment, or another recurring-revenue business.
• Demonstrated experience leading large-scale price changes from initial strategy and financial modeling through implementation and performance measurement.
• Strong understanding of subscription pricing constructs, including introductory pricing, rack rates, promotional guarantees, roll-offs, fees, discounts, and everyday pricing.
• Experience evaluating new product or package pricing and managing pricing relationships across a multi-product portfolio.
• Advanced financial modeling and business-case development skills, with a strong understanding of revenue, margin, churn, acquisition, customer lifetime value, and P&L impact.
• Ability to translate complex analyses into clear recommendations, decisions, and executive-level presentations.
• Demonstrated ability to identify execution risks and coordinate complex initiatives across Finance, Product, Marketing, Technology, Billing, Sales, Care, Legal, and Communications.
• Strong understanding of pricing analytics, competitive intelligence, customer segmentation, elasticity, and post-launch performance measurement.
• Experience establishing governance processes, analytical standards, and decision frameworks.
• Proven people-leadership experience, including developing high-performing analytical teams.

Preferred

• An advanced degree is a plus.