Director, Product Marketing at Prenuvo | USA | $200K/yr – $230K/yr

Director, Product Marketing

USA (Remote)

$200K/yr – $230K/yrDirector/Executive8+ years expFull time

Posted 6 months ago

Job Summary

Drive product marketing for Prenuvo’s consumer health offerings, shaping positioning, GTM, and messaging with a strong growth and experimentation focus.

Own end-to-end GTM: insights, positioning, creative strategy, channel activation, and measurement.
Must-have: 8–12+ years in product/consumer marketing with leadership experience.
Standout: Launching health/medtech consumer products and translating clinical benefits into simple consumer messaging.

Job Description

Responsibilities

Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels.
Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing , Ecomm, Clinical & sales teams.
Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts).
Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences.
Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc.
Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals.
Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals

Requirements

8–12+ years of product/consumer marketing experience with a strong growth and experimentation orientation; 3–5+ years in a people/managerial leadership role.
Demonstrated track record launching and scaling consumer products, ideally in consumer health, medtech, diagnostics, or adjacent DTC health categories.
Deep experience owning GTM end-to-end: insights, positioning, creative strategy, channel activation, and measurement.
Strategic + operational leader: you can set long-term strategy and also roll up your sleeves to operationalize experiments and creative programs.
Data-driven and results oriented: comfortable with experimentation design, A/B testing, cohort/LTV analysis and tools such as GA4, Amplitude, Looker/BigQuery or equivalents.
Exceptional storyteller: able to translate clinical/technical benefits into simple, persuasive consumer messaging and creative direction.
Excellent cross-functional collaborator and stakeholder manager — proven ability to influence Product, Clinical, Creative and Ops leaders.
Experience managing budgets and owning KPIs at a product or portfolio level.
BA/BS in marketing, business, or related field (or equivalent experience).

Benefits

An avenue to make a positive impact on people's lives and their health
Prenuvo provides free, whole-body scans to each team member
Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize
Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs
Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today!
We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family

Prenuvo

3.5 Glassdoor

Prenuvo is the world's most advanced and comprehensive whole-body proactive health scan in under 1 hour, offering potentially life-saving insights (1 out of 20 patients) — with no contrast and zero radiation.

Founded in 2018

Redwood City, California, USA

413 employees (27 in marketing)

www.prenuvo.com

57% recommend to a friend

57% CEO approval