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Staff Product Marketing Manager (Remote)
BILL
San Jose, CA (Remote)
$125K/yr - $183K/yrIn-houseFull-timeSenior level12+ years exp.
5 hrs ago
Director - Product Marketing
San Francisco, CA (On-site)
$200K/yr – $220K/yrDirector/Executive8+ years expFull time
Posted 3 months ago
Job Summary
Own US GTM for a consumer internet audio product, partnering with Product, Data Science, and Growth to move adoption and revenue through category-defining messaging.
- Lead market positioning and end-to-end launches across paid, lifecycle, organic, partnerships, and creators.
- Translate customer insights into marketing strategies that drive adoption, engagement, and revenue with cross-functional teams.
- Own US entertainment market intelligence and storytelling that informs product priorities and category creation.
Job Description
- Define how we take new products, features, and content experiences to market in the US- from identifying the opportunity to shaping the narrative and driving adoption
- Build positioning that cuts through a crowded entertainment landscape and gives consumers a compelling reason to choose us over everything else competing for their attention
- Work shoulder-to-shoulder with Product, Data Science, and Growth to turn customer insights and product decisions into marketing strategies that move business metrics, not just awareness
- Develop a deep understanding of the US entertainment, creator, and audio ecosystem. Know what consumers care about, where the market is headed, and where we can create our own category instead of following others
- Lead market and competitive intelligence that influences not only marketing plans but product priorities and long-term business bets
- Create repeatable GTM playbooks that bring together paid, lifecycle, organic, partnerships, and creator ecosystems into one coordinated launch strategy
- Partner with Brand and Communications to ensure every launch tells a consistent story, whether it's on the App Store, in a performance ad, through creators, or in the press
- Define what success looks like before launch, establish the right leading and lagging indicators, and continuously refine strategy based on customer behavior and business outcomes
- Be the strongest advocate for the US consumer in the room, ensuring products and messaging reflect cultural nuance instead of simple localization
- Act as a strategic partner to founders and senior leadership, bringing a clear point of view on market positioning, competitive moves, and where we should play next
Pocket FM
3.5 Glassdoor
Pocket FM is the world’s #1 audio series platform, redefining entertainment with AI + human creativity. With 200M+ listeners in 20+ countries, we are building the future of global storytelling.
Founded in 2018
Bagalur, Karnataka, IND
3.7K employees (2,405 in marketing)
59% recommend to a friend
Salaries
Posted range
$200K/yr – $220K/yr
Taken straight from the job posting.
The middle of this range ($210K) is 6% above the median base salary for Product Marketing Director roles in the United States ($198K).
Product Marketing Director median pay in the United States
$198K/yrMost earn $181K to $230K. Based on 39 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
1,666 (45% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$212.5M
Last Raise
$103M
Series D, 2 years ago
Funding History
- Mar 2024Series D • $103M
- May 2023Debt Financing • $16M
- Mar 2022Series C • $64.8M
Traffic Signals
Monthly Visitors
519.8K
Traffic Source Mix
Search
44.7%
Direct
50.9%
Referral
3.1%
Social
1%
Paid
0.3%
Headcount Trend
Current headcount: ~3.7K
Recent News
Links
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