Responsibilities

• Shape the PLM narrative. As part of the PLM product marketing team, you’ll play a central role in defining how PTC’s PLM solutions are positioned against competitors and perceived by the market — from analysts and press to buyers and practitioners.
• Bridge product to portfolio. PLM doesn’t exist in isolation. Working alongside teammates across the product marketing organization, you’ll help craft cross-portfolio solution stories that connect PLM to CAD, ALM, SLM, and IoT — translating integrated product engineering into compelling value propositions for discrete manufacturers.
• Influence at the highest levels. As a Senior Principal, you’ll operate as a trusted strategic advisor to product leadership, sales executives, and senior marketing leaders — contributing to roadmap narratives, campaign strategy, and competitive positioning.
• Raise the bar. Your expertise, frameworks, and deliverables will help elevate how PTC approaches product marketing across the PLM team and beyond.
• Strategic Messaging & Positioning: Develop differentiated messaging and positioning for key areas of PTC’s PLM portfolio that resonate with engineering leaders, IT decision-makers, and C-suite executives across target industries (Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High-Tech).
• Strategic Messaging & Positioning: Collaborate with product marketing teammates to build cross-portfolio solution narratives that articulate the value of PLM in the context of PTC’s broader technology ecosystem — including integrated product engineering, digital thread, and AI-driven workflows.
• Go-to-Market Execution: Drive GTM strategy and execution for PLM product launches, feature releases, and platform milestones within your focus areas — from positioning and campaign themes to launch readiness and post-launch optimization.
• Go-to-Market Execution: Partner with Growth Marketing and Demand Generation to develop campaign strategies that drive pipeline acceleration and customer engagement across industry verticals and geographies.
• Competitive & Market Intelligence: Conduct deep competitive analysis and market research to inform positioning, identify whitespace opportunities, and equip the organization with actionable intelligence on market shifts, buyer behavior, and competitive threats.
• Competitive & Market Intelligence: Serve as a key PLM market expert within PTC — engaging with analysts (Gartner, IDC, Forrester), press, and industry influencers to strengthen PTC’s market position.

Requirements

• 8+ years of experience in product marketing, solutions marketing, or GTM strategy roles within B2B enterprise software — with significant depth in PLM, engineering software, or adjacent manufacturing technology domains.
• Deep PLM domain expertise. You understand the PLM landscape — the technology, the buyers, the competitive dynamics, and the industry workflows. Ideally, you’ve worked at a PLM software vendor or in a PLM-adjacent role at a discrete manufacturer.
• Proven ability to develop strategic messaging and positioning that differentiates in competitive enterprise markets — not just feature/function marketing, but narrative-level storytelling that moves markets.
• Experience with portfolio-level and solution-level marketing — you can zoom out from a single product to craft integrated solution stories that connect across a technology portfolio.
• Track record of influencing without authority — you’ve partnered with product leaders, sales executives, and senior marketers to drive alignment and outcomes across complex organizations.
• Strong analytical skills — comfortable synthesizing market data, customer insights, competitive intelligence, and business metrics into actionable marketing strategy.
• Exceptional communication skills — written, verbal, and visual. You can build a compelling executive presentation, write a crisp analyst brief, and deliver a persuasive product narrative to a room of senior leaders.
• Bachelor’s degree in Marketing, Business, Engineering, or a related field.

Preferred

• MBA or advanced degree.
• Demonstrated experience leveraging AI and generative AI tools to accelerate product marketing workflows — from market research and competitive analysis to narrative development, content creation, and campaign optimization. We’re looking for someone who sees AI not just as a topic they market, but as a tool that transforms how they work.
• Experience marketing cloud/SaaS transformation of traditionally on-premise enterprise software.
• Familiarity with adjacent technology domains — CAD, ALM, Simulation, IoT, SLM — and how they intersect with PLM.
• Background in one or more target industries: Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High-Tech.
• Experience with analyst relations (Gartner, IDC, Forrester) and competitive benchmarking frameworks.
• Hands-on experience with PLM platforms (Windchill, Teamcenter, Enovia, Arena, or similar).