Responsibilities

• Own the solution GTM for our platform and Drupal offering end to end: the positioning, messaging, narrative, and sales plays. You set the strategy based on data and customer insight, not gut.
• Own the content that carries the story to the Drupal community, technical buyers, and the field: the proof-driven narrative and the web, sales, and campaign assets behind it.
• Own our competitive GTM for the solution: the positioning and plays that win competitive and displacement deals and drive cross-sell across the portfolio. (Competitive & Market Intelligence owns the intel; you own the go-to-market.)
• Drive product launches end to end. Own the launch calendar and the cross-functional program: lead the room, set the cadence, make the calls, and keep Product, Sales, Enablement, and Demand Gen aligned and shipping on time.
• Build the technical-buyer narrative for CTO / CIO / CISO, and the TCO tools the field uses to win and defend deals.
• Partner with Sales Enablement on a value-selling spine (Signal > Value > Action): they author the artifacts, you set the language and prove adoption in real deals.
• Manage and grow the Product Marketing Manager, and partner with the Drupal Evangelist to deliver one comprehensive GTM

Requirements

• 7+ years in product marketing, with at least 2 years leading or managing.
• Demonstrated Drupal experience (required). You have built on it, marketed it, or worked deeply alongside the community.
• Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship.
• Competitive positioning and displacement wins in technical B2B (CMS, DXP, or infrastructure).
• A strategist, not a content marketer. You drive strategy and think critically about the moments of impact.
• AI-first ways of working. You use AI to move faster and automate low-value work, and you expect your team to do the same.
• Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in front of technical buyers, analysts, and the field.
• Value selling fluency with a number to prove adoption, and fluency with a technical buyer (performance, security, TCO).
• Analyst relations experience.
• Excellent writing for both practitioners and executives.

Preferred

• Experience at a DXP, CMS, PaaS, or open-source software company.
• Active standing in the Drupal community (contribution, events, speaking).

Benefits

• Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!