Director, Product Marketing, Platform & Drupal at Acquia | USA | $174K/yr – $200K/yr

Acquia

Director, Product Marketing, Platform & Drupal

USA (On-site)

$174K/yr – $200K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own GTM for platform and Drupal with data driven positioning, messaging, and launches; shape the narrative for technical buyers and field, and win with competitive plays.

GTM Strategy: Own positioning, messaging, and sales plays for the platform and Drupal offering.
Narrative & assets: Own Drupal community storytelling and proof-driven assets across web, sales, and campaigns.
Launch & cross-functional alignment: Drive end-to-end product launches with calendar, cadence, and cross-team shipping.

Job Description

Own the solution GTM for our platform and Drupal offering end to end: the positioning, messaging, narrative, and sales plays. You set the strategy based on data and customer insight, not gut.
Own the content that carries the story to the Drupal community, technical buyers, and the field: the proof-driven narrative and the web, sales, and campaign assets behind it.
Own our competitive GTM for the solution: the positioning and plays that win competitive and displacement deals and drive cross-sell across the portfolio. (Competitive & Market Intelligence owns the intel; you own the go-to-market.)
Drive product launches end to end. Own the launch calendar and the cross-functional program: lead the room, set the cadence, make the calls, and keep Product, Sales, Enablement, and Demand Gen aligned and shipping on time.
Build the technical-buyer narrative for CTO / CIO / CISO, and the TCO tools the field uses to win and defend deals.
Partner with Sales Enablement on a value-selling spine (Signal > Value > Action): they author the artifacts, you set the language and prove adoption in real deals.
Manage and grow the Product Marketing Manager, and partner with the Drupal Evangelist to deliver one comprehensive GTM

7+ years in product marketing, with at least 2 years leading or managing.
Demonstrated Drupal experience (required). You have built on it, marketed it, or worked deeply alongside the community.
Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship.
Competitive positioning and displacement wins in technical B2B (CMS, DXP, or infrastructure).
A strategist, not a content marketer. You drive strategy and think critically about the moments of impact.
AI-first ways of working. You use AI to move faster and automate low-value work, and you expect your team to do the same.
Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in front of technical buyers, analysts, and the field.
Value selling fluency with a number to prove adoption, and fluency with a technical buyer (performance, security, TCO).
Analyst relations experience.
Excellent writing for both practitioners and executives.

Experience at a DXP, CMS, PaaS, or open-source software company.
Active standing in the Drupal community (contribution, events, speaking).

Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!

Acquia

3.6 Glassdoor

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

Founded in 2007

Boston, Massachusetts, USA

1.1K employees (55 in marketing)

www.acquia.com

59% recommend to a friend

70% CEO approval