Director, Product Marketing

USA (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 5 months ago

Job Summary

Drive the launch and lifecycle of Pattern’s Pneumonia ID/AST solution across marketing, sales enablement, and market access.

  • Own the launch deliverables including positioning, messaging, sales training and pricing.
  • Must-have: Minimum 8 years in clinical diagnostics commercial roles.
  • Standout: Builds cross-functional launch momentum with KOLs, partners, and customer support teams.

Job Description

Responsibilities

  • Own the launch of Pattern’s Pneumonia ID/AST solution, including positioning, messaging, sales training and tools, pricing and other launch related deliverables
  • Support the sales organization and customers by providing technical information about products, technology, or other issues requiring marketing input or assistance
  • Serve as the company expert with respect to disease state, standard of care, clinical and economic data, competition, and market access. Ensure routine and real-time communication of updates to the field, senior management and customer support organizations.
  • Cultivate and maintain relationships with KOLs, corporate partners and VIP customers that will drive platform adoption and endorsements
  • Responsible for lifecycle management for product lines including tracking success and managing resolution of issues
  • Lead the development of the marketing department and manage direct reports
  • Support the product development organization by representing the voice of the customer throughout the entire life cycle of the system
  • Create strategic and tactical marketing plans to drive growth for existing and new lines of business
  • Perform market research and gather customer feedback in order to define, prioritize and develop corresponding justifications for market requirements of new products
  • Manage the assigned marketing budget to ensure spending is gated appropriately and budget is not exceeded

Requirements

  • Bachelor’s degree in Science, Microbiology or related field required.
  • Minimum of 8 years of experience in commercial roles in clinical diagnostics required.
  • Thorough knowledge of US Hospital Diagnostic Lab customer profile and purchasing process.
  • Location: hybrid in Austin, TX preferred; open to remote with travel.
  • We'd Love to Hear from You If You design, streamline, and communicate processes effectively.
  • We'd Love to Hear from You If You excel in tactical execution with strong attention to detail while maintaining a strategic, big picture vision.
  • We'd Love to Hear from You If You identify ways to remove operational friction and inefficiency, digging into problems and finding creative and compliant solutions.
  • We'd Love to Hear from You If You are flexible, adaptable, and comfortable moving through uncertainty to recommend and make decisions.
  • We'd Love to Hear from You If You Thrive in low-infrastructure, fast-changing environments where you switch regularly between areas of responsibility, priorities and levels of work.
  • We'd Love to Hear from You If You foster strong cross-department relationships and pursue collaborative buy-in.

Preferred

  • MBA or advanced technical degree (MS, PhD) preferred
  • Experience in infectious disease diagnostics and launching new, innovative products highly preferred
  • Experience with US market access, clinical outcome and economic business case marketing is a plus
  • Experience in and comfort with pre-revenue startups is a plus

Benefits

  • Paid Time Off
  • 401K
  • Health Insurance
  • The opportunity to make a global impact
Pattern Bioscience logo

Pattern Bioscience

Tackling a global health threat like antimicrobial resistance is not for the faint of heart, but the experienced and innovative team at Pattern Bioscience is on a mission to do it. Each year, drug-resistant bacterial infections claim more than a million lives globally and cost our healthcare system billions of dollars. Traditional diagnostic methods for bacterial infections remain rooted in slow, cumbersome, decades-old technology that contributes to sub-optimal treatment and the misuse of broad-spectrum antibiotics. The Pattern system is different. We’re developing the world’s only culture-free, rapid diagnostic technology that will reduce the time needed for pathogen identification (ID) and antibiotic susceptibility test (AST) results from days to hours. Our technology combines single-cell analysis of microorganisms with machine learning tools to deliver fast, clinically actionable information.The result? Patients get the right treatment faster, to save lives, prevent side effects and reduce healthcare costs.

Founded in 2016
Austin, Texas, USA
73 employees

Funding

Total Funding
$54.7M
Last Raise
$44.2M
Series Unknown, 7 months ago

Funding History

  • Aug 2025
    Series Unknown • $44.2M
  • Apr 2023
    Series C • $28.7M
  • Feb 2020
    Series B • $6.4M

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~74
Pattern Bioscience logo

Director, Product Marketing

Pattern Bioscience · USA · Hybrid