Responsibilities
Build a deep, continuously refreshed understanding of our patients and members across Medicaid and Medicare — who they are, what they need, and what moves them to enroll, engage, and stay.
Own audience segmentation and voice-of-patient research, both qualitative and quantitative, and synthesize it into clear, actionable insight the whole company can use.
Track the competitive and category landscape and translate it into how we position and differentiate.
Own Pair Team’s patient-facing positioning and value propositions across service lines, and the message architecture that paid media, brand, the care team, and our AI care advocate all draw from as a single source of truth.
Craft messaging that resonates with real people — clear, human, and tested — and the narratives that make Pair Team easy to choose and easy to trust.
Develop messaging and packaging for new audiences, programs, and markets as we expand.
Own and elevate the patient journey end to end — welcome kits, onboarding, after-visit communications, and re-engagement — so more patients activate and stay engaged.
Design lifecycle and member-communication programs across channels, partnering with Care and Operations to make every touchpoint feel personal and supportive.
Treat activation and retention as products to be improved, not one-off campaigns to be run.
Serve as the two-way bridge between product and patient: translate Flora (our AI care advocate), Arc, and patient-facing experiences into clear patient language and assets.
Carry patient insight, objections, and friction back into the product roadmap so we build what patients actually need.
Lead go-to-market for new patient-facing features and service-line launches, end to end.
Partner with Performance Marketing and Brand & Creative to lift conversion across the funnel — landing pages, intake flows, creative, social proof, and bilingual experiences.
Run message and creative testing with statistical discipline, and define how product marketing’s impact is measured across conversion, activation, retention, and message performance.
Build the feedback loops that turn results into sharper messaging, better experiences, and clearer roadmap signal.