Responsibilities

• Go-to-Market (GTM) Strategy Development
• Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning, with priority on new product launches.
• Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence, and customer and member needs.
• Help shape product and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs across the cardiometabolic portfolio.
• Clearly define and articulate our competitive position for our cardiometabolic suite and each new product entering the market.
• Lead packaging and pricing for our cardiometabolic products - including go-to-market packaging for new offerings to ensure alignment with the market.
• Program Evolution & Launches
• Own the positioning and messaging across the cardiometabolic suite, ensuring an integrated portfolio narrative and clear differentiation for new products.
• Lead end-to-end GTM launches for new cardiometabolic products, from pre-launch readiness through launch execution and post-launch optimization.
• Partner with Clinical Team and Thought Leadership teams on cardiometabolic evidence generation, reports, and thought leadership planning and messaging

Requirements

• 10+ years experience in B2B marketing, including 5+ years in Healthcare & Life Sciences (pharma, health plan, PBM, or virtual care/digital health preferred)
• 3+ years of experience directly managing and developing marketing talent, with a track record of building and leading high performing teams
• Demonstrated product marketing craft: buyer research and insights, messaging and positioning, GTM planning, product launches, sales enablement, and content marketing
• Proven ability to deliver high-quality content including presentations, product guides, web content and other assets that support sales enablement
• Experience creating KPIs and measurement plans to monitor marketing execution.
• Ability to inspire, influence and communicate across all levels of management while managing multiple priorities in a fast-paced, high-growth environment
• Bachelor’s degree in a related field

Preferred

• Experience leading high-performing teams
• 5+ years in Healthcare & Life Sciences (pharma, health plan, PBM, or virtual care/digital health preferred)

Benefits

• Competitive salary with generous annual cash bonus
• Equity grants
• Employee stock purchasing plan (ESPP)
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions