Responsibilities

• Customer Listening and Market Signals
• Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities and inform product roadmap.
• Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs.
• Understand competitors’ strengths, weaknesses, Microsoft’s competitive positioning, and anticipate the business implications.
• Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends.
• Synthesize and articulate customer feedback, mobilizing internal teams to address it.
• Product Positioning, Value Proposition and Messaging
• Lead the creation of a differentiated value proposition that aligns with customer goals.
• Drive the development of product positioning, value proposition pillars with tangible proof points and crisp messaging, aligned across stakeholders.
• Support partner teams in the client facing communication and enablement.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business.
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business.
• OR equivalent experience.

Preferred

• 8+ years experience in Product Marketing, Product Management or similar role, leading cross-organizational teams and working with Engineering partners.
• Proven track-record in applying different customer listening approaches to inform and influence product development.
• Experience cultivating trust-based relationships directly with senior level leaders internally.
• Solid product positioning and value proposition development skills, with experience in leading differentiated value propositions and translating complex features into compelling narratives.
• Capacity to deal with ambiguity and iterate with partners to refine new concepts and business models.
• Demonstrates curiosity and actively explores options. Responds efficiently to changing demands and circumstances, maintaining a constructive attitude.
• Data-Driven Problem Solver: Uses data to identify trends and prioritize work. Set up hypotheses and test them out to inform how we should scale.
• Organizational agility/savvy and ability to work across organizational boundaries to build alignment at multiple levels of leadership and drive closure on issues.
• Experience leading product marketing and/or go-to-market strategy for CRM, MarTech, sales productivity, or other enterprise SaaS platforms, including translating complex capabilities into clear positioning, driving adoption and change management, and influencing cross-functional teams across Product, UX, Sales, Enablement, and Operations.
• Advertising industry experience: deep knowledge of the digital advertising landscape. It can be on the agency, publisher, or brand side.