Responsibilities

• Lead the Function
• Own the product marketing charter: what the function is for, how it operates , and how its output connects to revenue.
• Set the standard for quality and pace. Define what finished work looks like, then hold the team to it.
• Lead, coach, and develop the product marketing team, and partner with the VP of Marketing on structure, scope, and capability gaps.
• Recruit into open roles and raise the bar with every hire.
• Decide how cross-cutting themes such as facilities management are covered across the portfolio rather than rebuilt inside every vertical.
• Carry Residential Real Estate and Multi-Family
• Own positioning, narrative, and go-to-market for residential real estate and multi-family as your own portfolio.
• Own the joint marketing strategy with Homes.com and Apartments.com, including how our offer shows up to their audiences and theirs to ours.
• Own the multi-family go-to-market plan end to end: audience definition, positioning, and the path from interest to qualified pipeline.

Requirements

• Bachelor's degree required from an accredited, not-for-profit, in-person university or college.
• 10+ years of progressive B2B marketing experience, including at least five years leading product marketing teams.
• Experience building or rebuilding a product marketing function in enterprise technology, SaaS, or proptech. This means the operating model, the standards, and the cadence, not only the output.
• A track record marketing to vertical industries and to defined buyer audiences. Experience moving a team from horizontal, product-led messaging to audience-led messaging is strongly preferred.
• Direct experience marketing to residential real estate, multi-family, or both. You will carry these verticals personally, not oversee them.
• Growth marketing credibility. You have owned or shared accountability for funnel conversion metrics, run disciplined experiments, and reported the results to executives.
• Experience building go-to-market through a partner, marketplace, or platform ecosystem, where the plan has to work for two sets of commercial goals at once.
• Enterprise B2B experience with complex, multi-stakeholder buying cycles and a direct sales force.
• Practical AI fluency. You use AI in your own work and have introduced it to a team, rather than following it from a distance.
• Strong cross-functional leadership. Credible with Sales leaders and a genuine peer to other marketing leaders.

Preferred

• MBA or equivalent advanced degree.
• Experience marketing alongside a real estate marketplace, portal, or listings platform.
• Background in an adjacent sector: commercial real estate, AEC, construction technology, or proptech.
• Real interest in AI, spatial data, and digital experience platforms.
• Experience leading a team through an operating-model reset or a post-acquisition integration.

Benefits

• Our benefits package includes (but is not limited to): - Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug - Life, legal, and supplementary insurance - Virtual and in person mental health counseling services for individuals and family - Commuter and parking benefits - 401(K) retirement plan with matching contributions - Employee stock purchase plan - Paid time off - Tuition reimbursement - On-site fitness center and/or reimbursed fitness center membership costs (location dependent) - Access to CoStar Group’s Employee Resource Groups - Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.