Responsibilities

• Major Areas of Responsibility
• - Market intelligence
• - Identify market and technology trends within the industrial marketplace and targeted vertical markets in which emerging standards, customer needs, and the competitive environment need to be thoroughly understood.
• - Provide comprehensive industry, product, and application knowledge to support the success and growth of the SBU and supported vertical markets.
• - Lead market segmentation analysis and customer research to identify high-potential segments, craft differentiated value propositions and define where to concentrate growth efforts across product units and vertical markets, translating insights into actionable Go-To-Market strategies that sharpen competitive positioning and accelerate revenue.
• - Lead the win/loss analysis across products and SBGs to identify patterns in buyer decisions, competitive displacement, and customer feedback to convert aggregated Voice of Customer insights into targeted initiatives that improve competitive positioning, refine messaging, and support revenue growth.
• - Business Planning & Execution
• - Develop and align RBU business plans with SBG business plans during ABP, Annual Business Planning workshop.
• - Act as liaison between RBU and SBG to ensure that both parties are up to date on the current business status and are aligned on business strategies.
• - Set the annual SBG quota for the Americas and play an active role in the forecasting, reporting and achievement of quota.

Requirements

• Education: Bachelor’s degree in computer science, electrical/electronic engineering, network engineer or similar engineering discipline.
• Professional Certificates/Licenses: N/A
• Experience:
• 15+ years professional experience in product marketing & leadership positions,
• 10+ years experience in the industrial embedded computer industry
• 3+ years experience in IIoT and/or industrial communications
• 5+ years people leadership experience
• Communication: Proficiency in written and verbal business communication.
• Travel: Domestic and international travel will be required. Will equate to 25%.
• Required Competencies

Benefits

• Medical PPOs that are among the most generous in the industry.
• Dental & Vision.
• 100% paid maternity and paternity leave.
• Company-paid Short- and Long-Term Disability, and Life Insurance.
• 401(k) with a competitive employer match.
• Pet discount program for those with four-legged family members.
• Wellness programs that offer resources and activities to help foster our work-life balance culture and help you stay physically and mentally fit.
• Volunteer Time Off - Give back to the community with paid time off for volunteer work. We encourage you to use your time to make a difference and support causes you care about.
• Plus, additional fringe benefits to help you thrive within our amazing organization.