Responsibilities

• Corporate Narrative & Thought Leadership: Own the LVT "story," developing the executive-level messaging and keynotes that position LVT as the undisputed leader in intelligent site technology.
• Strategic Pricing & Packaging: Lead the research and execution of sophisticated pricing models that reflect our value delivery and maximize market share.
• Sales Influence & Enablement: Build deep trust with Sales leadership, providing the strategic ammunition and market insights required to win complex, high-stakes deals.
• Market Intelligence: Conduct deep-dive competitive analysis and market research to identify whitespace opportunities and guide the long-term product roadmap.
• Cross-Functional Bridge: Serve as the "voice of the market" to Product teams, ensuring our development cycle is aligned with customer pain points and economic buyers.
• Team Leadership: Manage and mentor two Product Marketers, fostering a culture of scrappiness, technical curiosity, and excellence in execution.
• Open-Scope Innovation: Identify organizational gaps and "fix what is broken," creating new processes or collateral where none exist to scale our impact.