Responsibilities

• Lead a team of Strategic Product Marketers and the content developers who support them.
• Hire, coach, and manage performance so the team keeps getting better, not just staying busy.
• Set the process and quality bar every product marketer works against, so output is consistent no matter which product they're covering.
• Own the launch process: tiering, timelines, and the cross-functional checkpoints that make a launch land instead of scramble.
• Lead go-to-market planning for new product launches and major releases, coordinating timelines across product, sales, customer success, and demand generation.
• Run pilots that test positioning and pricing before a launch goes wide.
• Measure the impact of GTM programs against pipeline, adoption, and revenue goals, and adjust strategy accordingly
• Carry final accountability for positioning and messaging across the portfolio. Each Product Marketer owns execution for their own products. You make sure it adds up to one Lone Wolf story.
• Keep competitive intelligence current and built into how the team positions, not just a report that goes stale after launch.
• Own product positioning and messaging across the portfolio, ensuring consistency from website copy to sales decks to customer communications.

Requirements

• 10+ years in product marketing, including at least 6 years managing or leading a team of product marketers.
• Experience in residential real estate, proptech, or a closely adjacent vertical (mortgage, title, insurance, or similar). You understand how brokers, agents, and MLSs actually work.
• Experience owning positioning and messaging frameworks across multiple products or a portfolio, not just one product line.
• Experience owning pricing and packaging for B2B SaaS products, ideally across a multi-product portfolio.
• A track record of building a repeatable GTM or launch process at a large, complex organization.
• Experience running structured customer feedback programs (advisory boards, win/loss, or similar) and turning that input into decisions, not just a report.
• Hands-on experience using AI tools to speed up research, content creation, and analysis. This isn't a nice-to-have at Lone Wolf. We expect you to actually use it.
• Sharp, direct writing and the judgment to know when a launch is ready and when it isn't.
• Experience partnering with demand generation, sales, and customer marketing leaders as peers, not just service providers.

Preferred

• Experience managing distributed or international team members.
• Familiarity with AI-driven product positioning.
• Time at a real estate brokerage, franchise, or agent-facing company before moving into product marketing.