Director, Product Marketing at Lone Wolf Technologies | USA | $140K/yr – $165K/yr

Lone Wolf Technologies

Director, Product Marketing

USA (Remote)

$140K/yr – $165K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

Job Summary

Drive product marketing strategy and GTM for a B2B SaaS, owning messaging and cross‑functional launches.

Own master messaging across products/segments and lead GTM readiness
Must-have: 8+ years in marketing with 5+ years in product marketing in B2B SaaS and prior people management
Standout: Leadership scope with clear influence on roadmaps, competitive positioning, and sales enablement

Job Description

Responsibilities

Set the strategic direction for all product positioning, messaging, and go-to-market programs
Own the master messaging architecture across all products, segments, and buyer personas
Lead product launch strategy and drive cross-functional GTM readiness end-to-end
Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.
Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
Collaborate with Product on roadmap input informed by market, customer, and competitive insights
Conduct win/loss analysis and synthesize customer and market insights into actionable strategy

Lone Wolf Technologies

At Lone Wolf Technologies, we believe making tech for real estate is about much more than just making the best tools. It’s about making them connect, all in one place—to make real estate simple.Our mission is to provide agents, brokers, admins, and associations alike with the technology tools they need to lead in real estate—from the leading transaction solutions in North America to the industry standard in back office and accounting. We’ve been in real estate since our very first day, over 35 years ago now—and in that time, we’ve worked with our users to create technology that works the way they do, connects the way they do, and provides an exceptional experience the way they do.

Founded in 1989

Dallas, Texas, USA

792 employees (69 in marketing)

www.lwolf.com