Responsibilities

• Crafting differentiated, unified positioning & messaging for Klaviyo Marketing — spanning omnichannel automation, AI agents (Marketing Agent, Customer Agent, and Composer), and our full channel suite: email, SMS/RCS, WhatsApp, mobile push, and social
• Partnering with Product Managers as the voice of our customers, GTM teams, and the market to help shape our product roadmap — particularly as we scale our AI agent capabilities
• Launching new, innovative features and products into market that cut through the noisy marketing automation landscape — from net-new channels to agentic AI that autonomously builds campaigns, flows, and strategies
• Establishing Klaviyo as the definitive thought leader in B2C marketing by developing a strong POV on what it means for AI to handle the work of marketing — not just assist it
• Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more
• Supporting our Sales teams in strategic deals that require deep product expertise and a strong understanding of B2C customer needs and use cases
• Collaborating with our GTM PMM team to tailor messaging and create sales plays for our various target audience segments