Director of Product Marketing & Innovation

Responsibilities

• Own Billie’s product innovation roadmap and portfolio strategy , identifying opportunities for new products, product renovations, and portfolio expansion based on consumer needs, market dynamics, competitive intelligence, and business priorities
• Translate Billie’s brand vision and business strategy into a clear product innovation strategy , establishing priorities, investment areas, and a pipeline of differentiated concepts
• Lead the end-to-end product development process from opportunity identification and concept development through commercialization, establishing clear milestones, decision points, and accountability across cross-functional teams
• Develop and champion compelling product concepts and innovation platforms that articulate the consumer need, product proposition, competitive differentiation, business opportunity, and connection to the Billie brand
• Act as a senior product leader and subject matter expert , bring a sophisticated understanding of beauty, personal care, consumer behavior, product technology, formulation, packaging, manufacturing, and emerging trends
• Partner closely with Brand, Marketing, Sales, R&D, Operations, Finance, and external manufacturing partners to align teams around priorities, make strategic trade-offs, and drive successful commercialization
• Lead and develop the Product Innovation team , establishing clear goals, fostering strong cross-functional relationships, and creating a culture of ownership, innovation, and high-quality execution
• Build and maintain relationships with key external partners, manufacturers, suppliers, R&D teams, testing partners, and technology providers , ensuring Billie has the capabilities and partnerships required to deliver its innovation pipeline
• Oversee product testing, competitive benchmarking, consumer/panel testing, clinical testing, and product validation, using insights to make informed go/no-go and product optimization decisions
• Partner with Consumer Insights, Brand and leadership to develop clear product positioning, messaging, and go-to-market strategies that translate product innovation into compelling consumer stories that are grounded in consumer insights.

Requirements

• 8+ years of experience in product innovation, product development, product marketing, or a related discipline, preferably within beauty, personal care, or CPG
• Proven leadership experience managing teams and leading complex, cross-functional product portfolios from strategy through commercialization
• Demonstrated ability to develop and execute an innovation strategy , not simply manage individual product launches
• Strong strategic and commercial acumen, with the ability to connect consumer insights, market opportunities, product strategy, and business objectives
• Deep expertise in physical product development and a sophisticated understanding of formulation, packaging, manufacturing, testing, quality, and commercialization
• Exceptional product taste and judgment, with a highly discerning eye for product quality, aesthetics, functionality, consumer experience, and competitive differentiation
• Strong understanding of consumer trends, competitive landscapes, emerging technologies, and innovation within beauty and personal care
• Demonstrated ability to manage product economics, Cost of Goods, margin considerations, and development trade-offs
• Exceptional communication and presentation skills, with the ability to influence senior leaders, align cross-functional stakeholders, and advocate for product decisions
• Experience managing and developing high-performing teams, with a leadership style that balances strategic direction, empowerment, accountability, and collaboration

Benefits

• Edgewell offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.