Responsibilities

• Act as the voice of the customer for DSP-led commerce and app growth products.
• Build deep understanding of buyer motivations, constraints, and decision criteria.
• Define ICPs and buying personas; Prioritize use cases; Pressure-test internal assumptions.
• Be the internal arbiter of market reality when opinions diverge.
• Define what “Commerce in the DSP” means — outcomes, ICPs, use cases, and differentiation vs RMNs, retail media platforms, and performance DSPs.
• Build and own the end-to-end commerce narrative: problem framing rooted in customer pain; clear value proposition tied to measurable outcomes; why DSP-native commerce vs alternatives.
• Ensure positioning reflects how customers talk and buy, not internal architecture.
• Own the product marketing strategy and narrative for App user acquisition, user re-engagement, and retargeting.
• Position these capabilities as inputs into commerce outcomes (conversion, repeat purchase, LTV), not isolated performance tactics.
• Define ICPs, buying triggers, and success metrics for growth and performance marketers.