Responsibilities - Define and guide differentiated messaging and positioning for Hyland's product portfolio in partnership with product management and cross-functional stakeholders. - Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging, and plan and execute product and solution launches with cross-functional alignment. - Act as a senior strategic partner across product, sales, demand generation, and customer success to shape business outcomes and drive pipeline growth. - Identify content needs and oversee development of marketing and sales materials, partnering with sales enablement to ensure teams are equipped with effective messaging and insights. - Lead department-level strategic planning and portfolio oversight of product marketing programs and initiatives, evaluating and improving processes to drive efficiency and effectiveness. - Build, coach, and develop a high-performing team of product marketers, identifying future leaders and fostering a culture of accountability, collaboration, and continuous improvement. Requirements - 10+ years of experience in B2B product or solution marketing, including team leadership. - Experience in enterprise software markets such as content management or process automation. - Strong ability to translate product capabilities into clear, meaningful customer value. - Excellent written and verbal communication and cross-functional collaboration skills. - Demonstrated experience using data-driven approaches to measure performance and improve results. Preferred - MBA or other advanced degree. - Experience engaging with industry analysts and shaping market perception. - Proven track record building and scaling high-performing marketing teams. - Familiarity with modern marketing tools, technologies, and best practices. - Proven ability to operate effectively and lead through influence in a matrixed organization.