Responsibilities - Define and guide differentiated messaging and positioning for Hyland's product portfolio in partnership with product management and cross-functional stakeholders. - Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging, and plan and execute product and solution launches with cross-functional alignment. - Act as a senior strategic partner across product, sales, demand generation, and customer success to shape business outcomes and drive pipeline growth. - Identify content needs and oversee development of marketing and sales materials, partnering with sales enablement to ensure teams are equipped with effective messaging and insights. - Lead department-level strategic planning and portfolio oversight of product marketing programs and initiatives, evaluating and improving processes to drive efficiency and effectiveness. - Build, coach, and develop a high-performing team of product marketers, identifying future leaders and fostering a culture of accountability, collaboration, and continuous improvement.