Director of Product Marketing - Hybrid - up to $200,000 + Bonus

Los Angeles, CA (Hybrid)

$175K/yr – $200K/yrSenior Level12+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive the global product marketing strategy and go-to-market framework for the portfolio, partnering with Growth, Brand, and regional teams to ensure launches deliver scale and ROI.

Lead the global product marketing strategy, go-to-market framework, and launch KPI framework
Collaborate with Growth, Brand, and regional teams to align investments with consumer journeys and performance outcomes

Job Description

Responsibilities

Define and own the global product marketing strategy across the product portfolio
Establish governance models that ensure consistency, clarity, and disciplined decision-making
Serve as the executive owner of global product narratives and messaging architecture
Own the global go-to-market framework for new product introductions and major line extensions
Provide senior-level oversight of product launch budgets
Partner with Growth/Revenue and Brand teams to ensure launch investments align to consumer journeys
Review and approve launch plans to ensure appropriate scale and ROI
Translate consumer and competitive insights into differentiated positioning
Ensure product value propositions balance emotional and functional benefits
Act as a senior strategic partner to Product, Brand, Growth, and Regional teams

Requirements

12+ years of experience in product marketing, ideally within a global technology or consumer electronics manufacturing environment
Experience owning or governing product launch budgets
Strong understanding of eCommerce, including Amazon
Proven ability to influence senior stakeholders
Experience building and leading senior teams

Signal and Strand

In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.

Founded in 2025

signalandstrand.com

Salaries

Posted range

$175K/yr – $200K/yr

Taken straight from the job posting.

The middle of this range ($188K) is 5% below the median base salary for Product Marketing Director roles in the United States ($198K).

Product Marketing Director median pay in the United States

$198K/yr

Most pay falls between $180K and $229K. Based on 40 salaries.

See all Product Marketing Director salaries See more Product Marketing Director jobs

See all Signal and Strand salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Links

signalandstrand.com

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