Responsibilities

• Own positioning and messaging
• Own positioning and messaging across Heidi’s product suite, defining what each product does, who it’s for, the problem it solves, and why it wins.
• Build messaging for Heidi’s key audiences, from clinicians to clinical, operational, IT, and executive buyers.
• Turn product capabilities, customer outcomes, and competitive differentiation into messaging used across campaigns, launches, sales materials, demos, and the website.
• Lead product go-to-market
• Own GTM strategy for major product launches, including target audience, positioning, launch plan, sales readiness, adoption, and measures of success.
• Partner with Product early to bring customer, competitive, and commercial insight into what we build, who we build it for, and how we bring it to market.
• Drive cross-functional launch execution and use adoption, customer feedback, and commercial performance to inform what comes next.
• Own customer and market intelligence
• Build a strong point of view on Heidi’s customers, buyers, competitors, and the clinical AI market.

Requirements

• 7+ years of product marketing experience, ideally in B2B SaaS, AI, healthcare, or another complex technology category.
• A track record of independently owning positioning, messaging, and go-to-market strategy from development through execution.
• Experience working closely with Product and Sales to launch products, influence product strategy, and support complex sales motions.
• Exceptional writing and storytelling skills, with the ability to make complex products clear, differentiated, and compelling.
• Strong customer and commercial instincts, with experience using customer research, market insights, and performance data to make decisions.
• Comfortable operating as a senior IC: setting direction, influencing across teams, and producing the work yourself.
• Comfortable moving quickly, making decisions with imperfect information, and operating in a high-growth environment.

Preferred

• Experience in healthcare, health tech, or clinical software.
• Experience bringing AI products to market.
• Experience selling into health systems or other complex enterprise organizations.

Benefits

• Generous Healthcare, Dental, and Vision benefit options 90%+ paid for by Heidi
• 401k with 3% match
• $100/month Healthy Heidis budget
• $700/year learning & development budget
• Recharge Days after major pushes
• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups