Responsibilities

• Own positioning, messaging, and value proposition development for assigned THMA offerings, and build persona-specific narratives for health system executives, commercial buyers, and internal sales teams.
• Conduct and synthesize buyer and customer research, sales feedback, member insight, win/loss themes, and competitive intelligence, and use it to inform messaging, campaigns, and offering direction.
• Build AI native workflows for product marketing with an eye toward measuring value and ROI
• Lead go-to-market planning for new offerings, product updates, and priority initiatives, including launch briefs, audience and channel plans, readiness timelines, and post-launch performance review.
• Own sales enablement: pitch decks, one-pagers, messaging guides, battlecards, FAQs, talk tracks, and objection-handling materials, and train sales and member-facing teams on how to use them.
• Own the customer proof inventory: build and maintain the intake path that turns Member Success value stories and program KPIs into evidence sales and marketing can use directly.
• Maintain a working view of competitor positioning, market trends, and category shifts, and turn that into sales-facing competitive assets.
• Serve as the voice of the market to Product and Offering leadership, informing roadmap, packaging, and launch priorities.
• Define and report on success metrics: launch adoption, pipeline influence, conversion, sales enablement usage, and win/loss themes, with concise executive-ready readouts.
• Partner with Digital and Content teams to translate positioning into effective campaigns, without owning SEO or content production directly.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years in product marketing or strategic marketing roles.
• B2B experience required; healthcare experience strongly preferred.
• Experience building positioning and messaging frameworks, including buyer interviews and segmentation the candidate personally ran.
• Sales enablement experience: playbooks, battlecards, training.
• GTM launch experience, from planning through post-launch measurement.
• Competitive intelligence or customer research experience.
• Strong writing, presentation, and cross-functional influence skills.
• Preferred: certification through Product Marketing Alliance or Pragmatic Institute.
• Preferred: experience standing up a product marketing function from scratch or leading entry into a new market segment.

Preferred

• certification through Product Marketing Alliance or Pragmatic Institute.
• experience standing up a product marketing function from scratch or leading entry into a new market segment.

Benefits

• THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.