Responsibilities

• Own positioning and messaging: Develop clear, differentiated positioning and messaging for Fours products, translating complex product capabilities into compelling value propositions for different audiences and use cases
• Own go-to-market strategy: Partner with Product, Sales, and Marketing to develop GTM strategies for new products, features, and markets, from launch planning through post-launch optimization
• Build sales enablement: Create the messaging, competitive battlecards, pitch decks, demos, one-pagers, case studies, and other materials Sales needs to win
• Own competitive intelligence: Develop a deep understanding of our competitive landscape, including PRM, marketplace, channel commerce, and adjacent platforms. Track competitors, identify market gaps, and turn insights into actionable sales and product strategies
• Become an expert on our customers: Talk to customers and prospects to understand their pain points, buying decisions, objections, and use cases. Turn those insights into better positioning, messaging, and product strategy
• Create product marketing content: Develop high-quality content that brings our products and point of view to life, including product pages, launch content, thought leadership, customer stories, and sales collateral
• Partner with Product: Work closely with Product and Engineering to understand what we’re building, shape how we take it to market, and ensure product development is grounded in customer and market needs
• Partner with Sales: Work directly with Sales to understand what is and isn’t resonating in the market, improve our sales narrative, and help the team win competitive deals

Requirements

• 4+ years of B2B product marketing experience, ideally at an early-stage, high-growth SaaS or technology company
• A track record of owning positioning, messaging, launches, and GTM programs from strategy through execution
• Strong ability to translate technical products into simple, compelling stories that resonate with business and technical buyers
• Excellent writing, storytelling, and presentation skills with strong creative instincts
• Experience working closely with Sales and Product to develop messaging, enablement, and go-to-market strategies
• Strong competitive intelligence and market research skills, with the ability to turn information into actionable insights
• Highly analytical and comfortable using customer feedback, win/loss data, pipeline data, and market research to inform decisions
• Hands-on and highly execution-oriented. You enjoy figuring things out and doing the work yourself
• Comfortable operating in a fast-moving startup environment without a large team or established playbook
• Experience with AI products, B2B SaaS, cloud marketplaces, partnerships, or ecosystem-led growth is a strong plus

Benefits

• comprehensive health benefits
• monthly office stipends