Responsibilities

• Lead, mentor and develop a team of high performing product marketers.
• Product Positioning and messaging - develop differentiated positioning and messaging informed by audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
• Product Launches - orchestrate and lead product launches from crafting messaging, content and initiatives to tracking progress and measuring product usage success.
• Go-to-market strategy - lead the development and execution of comprehensive product go-to-market plans to drive product adoption and customer engagement in the various customer segments and markets mapped to the ideal customer profile for this product.
• Strategic Segmentation Frameworks: Develop and define segmentation models based on firmographics, technographics, and behavioral patterns.
• Opportunity Identification: Conduct white space analysis to identify and prioritize high growth opportunities and expansion opportunities.
• Sales enablement - creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
• Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers. Experience working with software applications and in-app marketing experience is preferred.
• Be the voice of the customer - enable internal teams by being the internal voice of the customer.
• Performance tracking and reporting - track and monitor performance including product win rates to show impact

Requirements

• Minimum 8 years of experience in a prior product marketing role, with a deep understanding of product marketing principles, practices and methodologies.
• Proven experience in new product introduction processes for a multinational company
• Proven experience in developing and executing successful go to market plans
• Strong project management and organizational skills
• Ability to work collaboratively in a cross functional team
• Analytical and problem solving skills
• Deep understanding of the retail vertical
• Strong financial literacy and market sizing skills

Preferred

• Experience working with software applications and in-app marketing experience is preferred.